Your tasks

• Develop a marketing strategy for the North America Division in line with Corporate and Company objectives. Analyze marketing programs and adjust strategy and tactics to increase effectiveness.
• Directs and implements the organization's advertising and promotional activities within budgeted guidelines.
• Develop local advertising and promotional campaigns in collaboration with sales activities according to Corporate standards and guidelines.
• Oversee promotional activities at trade shows and other events to support sales and marketing programs. Coordinate with vendors and staff to ensure prompt delivery of materials and merchandise.
• Maintain relationships with media representatives and outside advertising agencies to ensure the organization's most effective messaging and positioning. Negotiate contract terms and media pricing and placement when necessary.
• Manage public relations activities, including press releases and press kits. Design and execute all targeted and customer relation newsletters, brochures, e-newsletters, direct mail, and social media Internet sites.
• Analyzes target market information to identify and recommend effective marketing approaches. Identifies new market segments that will benefit from company products.
• Work collaboratively with individuals throughout the organization and on a global scale as a Central GF MS Business Development Team member. Provide marketing support to the Sales and Product Management groups.

Your profile

• Bachelor's degree in Marketing, Communications, or Public Relations from a four-year college or university; at least five years marketing-related experience and long-range planning required. Training; or equivalent combination of education and experience.
• Previous market analysis and social media experience and understanding trigger event-driven marketing.
• Highly organized with strong time management skills.
• Prior management experience required.
• Knowledge and experience with Microsoft CRM and Great Plains or similar software program. Database experience. Proficiency with Adobe: Illustrator, Reader/Writer, Photoshop and CQ5; and Microsoft Office Systems, including Word, Excel, and PowerPoint.
• While performing the duties of this job, the employee is regularly required to sit; use hands to finger and handle, and talk or hear. The employee is occasionally required to stand, walk and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. This position may require the Head Marketing to work irregular hours and travel to trade shows and other company events and locations.
• All candidates must be authorized to work in the US for any employer.