Job description
The
Marketing Events and Activations Specialist will work within the marketing activations team to support, coordinate and manage marketing initiatives for all new store openings. Based out of our Center City office 2 days a week and reporting to our Marketing Activations Manager, this key position will work cross functionally between many departments, including, but not limited to: marketing, operations and field leadership teams.
Sweet Position Perks:
- A competitive base salary plus annual bonus compensation package
- Cookie Jar internal stock earnings
- Excellent comprehensive benefits coverage that includes medical, dental, vision, prescription plans and pet insurance
- Hybrid work schedule (3 days remote/2 days in the office)
- 401K with contribution match
- 3 weeks paid vacation plus 2 Insomnia Cookies personal wellness days
- Company cell phone and laptop
- The ability to join the marketing function for an established national brand with a loyal fanbase!
Responsibilities:
- Works with marketing leadership to develop grand opening strategy, activations and timeline for each new Insomnia Cookies location
- Travels to new store openings to conduct community outreach and assist with Grand Opening events (up to 50% travel expected)
- Researches new markets to identify community partners, opportunities and potential obstacles or competitors
- Conducts outreach to local businesses and campus organizations, coordinating opening activations or “first looks” with partners
- Creates and manages influencer campaigns via an Influencer Management platform to support new store openings
- Oversees press releases and media lists for new store openings
- Orders all decorations, print collateral and promotional items for each new store opening
- Provides support and ensures timely communication of marketing plans to the operations and new store opening teams
- Develops ideas for ways to enhance new store openings, better engage customers and drive loyalty sign-ups
- Partners with creative, social and digital marketing team to ensure timely deployment of event and activation campaigns.
- Provides a recap of Grand Opening initiatives and recommendations for post-opening
- Onboards new store managers with marketing best practices and processes
- Supports general marketing events outside of new store openings, where necessary
Desired experience:
- Undergraduate degree in marketing, advertising and/or communications or relevant field
- 2+ years’ experience with onsite event marketing
- Strong organizational and project management skills
- Capable of working with and rallying multiple departments/disciplines around common goals
- Willingness to learn and apply understanding of retail operations
- Strong written and oral communications skills
- Availability to work occasional nighttime and weekend events
- Ability to thrive in a fast-paced, high-growth environment
- Must be comfortable traveling alone to existing store locations and new markets, for research and executing marketing activations
About us:
Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 19 years and so. many. cookies. later, this innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 225 stores nationally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio, Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!
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