Manager, Business Analytics

Full Time
Birmingham, MI 48009
Posted
Job description
Company Description


Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).

We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.


Job Description


The Manager, Business Analytics is responsible for the application of data driven insights into and measurement process. Additionally, this role requires designing and leading the implementation of modern measurement plans and longer-term roadmaps for the client. Working closely with the Client teams and Internal Analytics leads is a vital part of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables. This role provides ongoing strategic account direction/vision for insights, measurement framework and subject matter expert across various automotive data providers.

Role Objectives:

  • Develop sustainable relationships with stakeholders to manage day-to-day client business
  • Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
  • Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
  • Pull data and research components needed for new business pitches
  • Intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
  • Support and manage deliverables against detailed project plans that align expectations with outcomes
  • Provide a high value consultation layer on top of analytics deliverables
  • Assist in determining the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied

Qualifications

  • Bachelor's/Master’s degree in marketing, Business, Engineering similar
  • 2+ years of professional or internship consulting experience
  • Strong functional understanding of contemporary marketing analytics, advertising technology, research techniques and innovative mindset to meet ever changing marketing environment
  • Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
  • Strong communication, interpersonal skills and networking abilities preferred
  • Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
  • Strong desire to contribute to a team


Preferred Qualifications:

  • 3+ years of consulting experience of solving complex business problems
  • Strong understanding of Auto industry
  • Team player with Hands on, problem solving abilities and a “can do” approach
  • Open minded individual with capability to adapt based on team’s need

Additional Information


All your information will be kept confidential according to EEO guidelines.

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