Job description
Job Summary:
The Manager, Creative Marketing develops marketing, creative, digital and external communications strategy and campaigns.
Essential Functions:
- Assist with the selection and implementation of an appropriate workflow solution
- Manage web content and social media strategies Lead advertising campaigns for CareSource
- Manage support for all products and brokers in the areas of materials/tools, brand awareness, life cycle of product and enrollment
- Develop, implement, write content, marketing plans and advertising campaigns
- Manage the brand implementation in consumer/provider/member touch points and provide recommendations to business owners for optimization (i.e. web content, advertising campaigns, external communications)
- Manage project budget report, Media flight, as required
- Ensure that all regulatory and compliance requirements of each deliverable are met
- Create, analyze, develop and distribute routine Marketing reporting to allow for strategic and tactical adjustments in Marketing / Sales plans and development/coaching of team and optimizing their activities
- Create process for tracking all deliverables and develop template process to facilitate nimble market/communication adjustments
- Manage the models that ensure growth and retention of members as well as gaining future members that align with product group goals and initiatives
- Hire, train, coach and develop direct reports
- Assign and evaluate work load and performance of work of direct reports
- Perform any other job related instructions as requested
Education and Experience:
- Bachelor’s degree in marketing or related business field or equivalent years of relevant work experience, is required
- Master of Business Administration (MBA), Health Administration (MHA), or related graduate degree is preferred
- Minimum of five (5) years of marketing, communication, advertising, or product management experience is required
- Minimum of three (3) years of management/supervisory experience is required
- Business experience in a matrix organization is preferred
Competencies, Knowledge and Skills:
- Intermediate proficiency level with Microsoft Word, Excel, PowerPoint, Visio, Photoshop and project
- Effective marketing, strategy, communication skills
- Consultative skills
- Ability to work independently and within a team environment
- Familiarity of the healthcare field – Medicare/Medicaid
- Critical listening and thinking skills
- Presentation skills
- Negotiation skills/experience
- Project management skills
- Marketing, advertising, direct mail writing skills
Licensure and Certification:
- None
Working Conditions:
- General office environment; may be required to sit or stand for extended periods of time
Organization Level Competencies
-
Coaching
-
Business Acumen
-
Creating an Inclusive Environment
-
Planning & Organizing
-
Managing Relationships
-
Work Standards
-
Facilitating Change
-
Influencing
-
Collaborating
This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer, including disability and veteran status. We are committed to a diverse and inclusive work environment.
colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, colinoncars.com is the ideal place to find your next job.