Manager Digital Analytics & Insights
Full Time
New York, NY 10121
Posted
Job description
Who are we hiring?
The Manager, Digital Analytics will be a key strategic partner for the MSG Entertainment & MSG Sports portfolio of businesses (Knicks, Rangers, Concerts, the Rockettes, Christmas Spectacular and MSG Sphere). In this role, the person will drive key insights across the organization through a deeper understanding of consumer behavior, site performance, social analytics, path-to-purchase, and team/venue app by leveraging a full suite of analytics tools. This role will report to the Director, Engagement Strategy within the centralized Data & Analytics team.
What will you do?
What do you need to succeed?
Why is MSG for me?
We invite you to create an exceptional career at MSG
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required. #LI-ES1
The Manager, Digital Analytics will be a key strategic partner for the MSG Entertainment & MSG Sports portfolio of businesses (Knicks, Rangers, Concerts, the Rockettes, Christmas Spectacular and MSG Sphere). In this role, the person will drive key insights across the organization through a deeper understanding of consumer behavior, site performance, social analytics, path-to-purchase, and team/venue app by leveraging a full suite of analytics tools. This role will report to the Director, Engagement Strategy within the centralized Data & Analytics team.
What will you do?
- Perform in-depth analysis of cross-channel analytics reporting (web, app & social) to make recommendations for improvements in engagement strategies, remarketing tactics, content series, and customer journey mapping.
- Leverage data visualization tools & techniques to develop web analytics dashboards and reporting to provide stakeholders the ability to monitor goals/KPIs and translate key insights to make strategic decisions.
- Collaborate with Engagement Strategy, Media, and Digital platforms team to implement best practices and lead multivariate testing plans for site design, media targeting, and customer journeys.
- Collaborate with Digital Content teams to track social series performance and provide direction to Marketing Partnerships on sellable franchises.
- Analyze key metrics, identify trends and make recommendations to improve overall engagement and customer experience with easy to digest presentations.
- Coordinate with IT and Digital platforms teams to manage the creation and implementation of new custom tags and ensure data is flowing into the Data Warehouse
- Identify data gaps and potential new tools and services to enhance our ability to track the full digital customer journey.
- Develop clear and effective presentations to key stakeholders that communicate complex concepts into an actionable plan.
What do you need to succeed?
- Minimum Experience: 4+ years’ work experience
- Bachelor’s degree in Analytics, Marketing or related field is highly preferred
- Expert knowledge using web analytical tools like Adobe/Omniture and/or Google Analytics and social media management tools like Hootsuite, Sprinklr, Sprout
- Must have strong presentation & storytelling skills to communicate insights and implications found in the data into cohesive narratives
- Process-oriented, mindset of continual improvement; passion for analyzing data and processes with the intent of driving progressive improvements and significant innovation
- Strong organizational & problem solving skills, with the ability to manage and develop various projects at different stages
- Consumer focused with ability to form working relationships with internal stakeholders, including business leaders, IT personnel and project leaders
Why is MSG for me?
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment. The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and The Chicago Theatre. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. In addition, the Company features the original production – the
Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces the Boston Calling Music Festival. The Company’s two regional sports and entertainment networks, MSG Network and MSG+, deliver a wide range of live sports content and other programming. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment dining and nightlife brands including: Tao, Marquee, Lavo, Beauty & Essex, Cathédrale, Hakkasan and Omnia. More information is available at www.msgentertainment.com.
We invite you to create an exceptional career at MSG
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required. #LI-ES1
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