Job description
Job Description Summary:
Global Marketing Manager will be involved in all aspects of brand marketing. A key area of focus includes marketing plan development and implementation on a global level.
Job Description:
- Assists Senior Manager in all category marketing activities, planning and budgeting. Manages the execution of all plans on a global basis for all regions and accounts.
- Integral role in a Brand Marketing team by overseeing all efforts involved in traditional brand marketing – strategy, public relations, media, influencers, promotions, sampling, packaging, ecommerce, sales support, and retailer signage
- Oversees category budget and program management of all projects to ensure alignment, accuracy and executional excellence
- Provides category and brand recommendations for promotional planning, and marketing support activities for both retail channel and e-commerce site
- Manages all aspects and works with all internal partners to develop promotional assortments, approve concepts, artwork, renderings, sell sheets, p+ls, support planning, forecasting for int’l & domestic retail accounts.
- Key role in digital media and communications including briefing agencies, establishing content and media strategy, establishing KPIs and goals, researching new platform opportunities, participating in the asset creation process.
- Establish influencer marketing strategy for US and global; brief and develop contracts with agencies, influencer selection and approval; leading the integration of content into marketing efforts
- Coordinates & interacts regularly with internal partners for brand integration and execution of all programs
- Works closely with Product Development and Creative teams to execute all artwork requirements for both existing & new items globally
- Reports to Senior Manager of Global Marketing
Qualifications:
- Marketing major required/MBA desired
- 6-8 years progressive brand Marketing experience with a track record of success – Beauty or consumer packaged goods background preferred
- Candidate must be detail-oriented, collaborative, have a positive attitude, a self- starter, be well organized and possess good interpersonal skills.
- Experience working in both e-commerce channel and mass retail channel
- Social & digital media experience and knowledge required
- Strong strategic and executional skills
- Excellent communication and interpersonal skills
- Results-oriented
- Outstanding computer skills in PowerPoint, Excel, and Microsoft Word
- Travel required; approximately four times a year
Additional Job Description:
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