Job description
BDO’s Core Purpose is Helping People Thrive Every Day. Our Core Values reflect how we manage our work, our relationships and ourselves. As an employee of the firm, you will live true to our Core Values of people first, being exceptional every day in every way, embracing change, feeling empowered through knowledge, and choosing accountability. Our Core Values are the standards by which we conduct ourselves day in and day out, both internally and externally.
The Marketing Automation Associate is responsible for supporting marketing operational initiatives and best practices within the firm’s marketing automation platform (MAP). Responsibilities for this role include supporting operational functions (lead life cycle, lead scoring, lead nurturing) within the MAP, supporting QA of marketing automation campaigns, working with the marketing operations team to maintain data hygiene and segmentation of targeted audiences, and assisting in implementing best practice program templates that will be leveraged to support the day-to-day marketing initiatives.
The Marketing Automation Associate is responsible for supporting marketing operational initiatives and best practices within the firm’s marketing automation platform (MAP). Responsibilities for this role include supporting operational functions (lead life cycle, lead scoring, lead nurturing) within the MAP, supporting QA of marketing automation campaigns, working with the marketing operations team to maintain data hygiene and segmentation of targeted audiences, and assisting in implementing best practice program templates that will be leveraged to support the day-to-day marketing initiatives.
Qualifications
Education:
Experience:
Software:
Other Knowledge, Skills & Abilities:
- Bachelor’s degree, required; focus in Marketing, Communications, Information Technology, preferred
Experience:
- One (1) or more years of marketing or communications experience, preferred
- Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
Software:
- Experience with Marketing Automation Platforms, required; prior experience with Marketo, preferred
- Experience with CRM systems, preferred
- Experience with CMS software solutions, preferred
Other Knowledge, Skills & Abilities:
- Working knowledge of digital marketing, marketing automation, and CRM best practices
- Understand end-to-end marketing processes including campaign creation, lead generation, lead scoring and grading, qualification
- Conceptual understanding of marketing operational fundamentals such as Lead Lifecycles, Lead Scoring, Revenue funnel, Nurture streams, form capture, source tracking, data hygiene, etc.
- Aptitude for logic expressions and if/then statements
- Deep understanding of the importance and value of documentation
- Functional knowledge of demand-gen marketing strategies and channels
- Proven ability to learn and solve problems independently
- Strong analytical and problem-solving skills
- Ability to work both independently and on cross-functional teams
- Excellent time management and organizational skills, and a proven success of managing to a deadline
- Displays superior interpersonal, verbal, and written communication skills
- Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
- Ability to understand and communicate BDO business, marketplace, and value proposition
Multiple Locations
Akron, Anchorage, Atlanta, Austin, Baltimore, Boca Raton, Boston, Charlotte, Cherry Hill, Chicago, Cincinnati, Cleveland, Columbia, Columbus, Coral Gables, Dallas, Des Plaines, Detroit, Fort Lauderdale, Fort Worth, Gardner, Grand Rapids, Greater Philadelphia, Greater Washington D.C - Potomac, Greater Washington D.C. - McLean, Greeley, Greenville, Houston, Indianapolis, Jacksonville, Kalamazoo, Lakeland, Laramie, Las Vegas, Long Island, Los Angeles, Madison, McLean, Memphis, Miami, Miami - Brickell, Milwaukee, Minneapolis, Nashville, New York, Norfolk, Oak Brook, Orange County, Orlando, Philadelphia, Phoenix, Pittsburgh, Raleigh, Reno, Richmond, Rosemont, Salt Lake City, San Antonio, San Diego, San Francisco, San Jose, San Ramon, Seattle, Spokane, St. Louis, Stamford, Tampa Bay, Tulsa, Valhalla, Washington, DC, West Palm Beach, Wilmington, Winter Haven, Woodbridge
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