Marketing Lead Personalization Analyst, Personalized Promotions (On-Site)

Total Wine & More

Bethesda, Maryland

About the Role

We are looking for a Lead Personalization Analyst to join our Personalized Promotions team within Marketing. Please note this is not a remote work opportunity. You will lead the strategy, operations, and analysis behind key personalization promotion channels and work with teammates on the operations, execution, and analysis of your programs. You will understand and can master database concepts. You will need the ability to query large customer databases and structure analyses to measure the impact of marketing efforts. You will use your natural curiosity and a desire to discover the answers to questions with customer and transaction level data analysis to guide strategic outcomes. You will have the passion and ability to query, synthesize and deliver insights that can drive marketing and strategy. You will collaborate throughout the organization to promote insightful and impactful customer analyses for your personalization promotion channels. You will report to the Director of Personalized Promotions and work in our Bethesda, Maryland headquarters 4 days/week (option to work the 5th day from home).

You will:

• Lead the strategy, operations, and analysis behind key personalization promotion channels
• Partner with teammates to support the operations, execution, and analysis of your programs
• Work with Promotions and Marketing Channel owners to develop offers and offer treatments for physical (direct mail, store) and digital (website, app) channels
• Collaborate throughout the organization to promote insightful and impactful customer analysis
• Develop testing and measurement plans for your channels
• Evaluate the success of your personalized campaigns
• Manage weekly and monthly reporting for your channels
• Streamline operations and maximize efficiencies for your channels
• Partner and work cross functionally to drive new projects to execution

You will come with:

• Bachelor's Degree in Business, Mathematics or Statistics, or equivalent work experience
• 2-5+ years of experience as an analyst
• Proficiency using SQL to pull and manipulate data is a MUST
• Understanding of Marketing campaigns and A/B testing practices
• Experience sharing complex technical concepts to non-technical audience
• Experience producing clear reports using appropriate software (e.g., Excel - can perform complex functions, PowerPoint)
• Experience with Power BI is favored
• Experience in some or all of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence are favored
• Detail oriented
• Strong project management skills in executing projects and ability to communicate across the organization
• Proven ability to work effectively with cross-functional teams
• Self-starter and team player who thrives in a fast-paced retail environment
• Retail experience a plus

We offer

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes
• & More!

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.TotalWine.com/About-Us/Careers!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More.Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.