Job description
Marketing Operations Specialist
Description
We are seeking a hands-on Marketing Operations Specialist or Manager to help manage and grow our global marketing initiatives in support of sales and marketing objectives. You will participate in all aspects of marketing automation and operations including marketing campaigns, lead scoring, lead nurturing, reporting and integration with the CRM as well the MarTech stack. You should be a marketing automation professional able to leverage marketing and sales tools and well-versed in digital marketing and nurturing best practices.
Responsibilities
- Marketo Operations and Administration:
o Create and manage all Marketo templates, assets, libraries, smart lists, flows, and forms.
o Create and manage registration pages, forms, and triggered emails and ensure proper 3rd party tool integration with Marketo.
o Own the contact database, ensuring data accuracy and integrity. Implement tools and procedures to improve hygiene and quality of data captured on forms, list uploads and integrated systems.
o Enable field-based segmentation of the database for targeted list creation & nurture.
o Perform day-to-day system maintenance and configuration of Marketo and be the system super-user, driving improvements and best practices.
o Continuously optimize email templates, landing pages, and forms.
o Document existing processes and create new processes where required
Minimum Qualifications:
- 2+ years of marketing operations experience
- Marketo marketing automation platform experience as an administrator, current Marketo Certified Expert certification required
- Hands-on experience with Salesforce CRM and experience successfully collaborating with sales
- Successful track record of creating, executing, and measuring campaigns within Marketo, including database management, smart-list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
- Experience with Salesforce.com as a marketing user; demonstrated understanding of CRM concepts such as lead management and lead routing and experience successfully collaborating with sales
- Demonstrated proficiency in creating webinar registration pages, forms, and triggered emails, and integrating with larger campaign flow in Marketo. Experience using ON24 (or any major webinar platform) to plan and measure webinars is required
- Comfortable with HTML and CSS to edit/create email and landing page templates
- Comfortable creating process flows and documenting processes (existing and from scratch)
- Comfortable manipulating data in Excel
- Account-based Marketing (ABM) experience preferred
- Bachelor's degree in Marketing or related field or equivalent work experience
Nice to Have
- Experience with LeanData, Uberflip, Outreach, personalization and other marketing tools
- Exposure to advanced reporting tools such as Looker, rampmetrics, Bizible
The ideal candidate will have these personal qualities and attitudes:
- Team player with outstanding ability to think creatively and strategically, identify opportunities, and identify and resolve problems
- Proactive work ethic and highly self-motivated with keen ability to work in fast-paced, ambiguous environment
- Excellent verbal and written communication skills
- Creative problem solver, capable of removing obstacles and moving projects to completion
- Flexible and responsive, and able to handle last-minute curve balls with grace
- Superior time management skills to manage a diverse workload and competing deadlines
- Organized and detail-oriented
- The US OTE salary range for this Marketing Operations Specialist position is $75,000 - $150,000 + benefits + 401(k) match + equity. The pay range is determined by the role, work location, job-related skills, level, experience and relevant education. The range displayed is the minimum and maximum target base salary and is applicable only for new hires for the listed position located in the US. Your Talent Advisor can share more details regarding salary ranges, benefits, and equity for your location during the hiring process. To learn more about Aviatrix Benefits, please click Here.
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BENEFITS
US: We cover 100% of employee premiums and 88% of dependent(s) premiums for medical, dental and vision coverage, 401(k) match, short and long-term disability, life/AD&D insurance, $1,000/year education reimbursement, and a flexible vacation policy.
Outside the US: We offer a comprehensive benefits package which, (subject to regional variations) could include pension, private medical for you and dependents, generous holiday allowance, life assurance, long-term disability, annual wellbeing stipend
Your total compensation package will be based on job-related knowledge, education, certifications and location, per our aligned ranges.
About Aviatrix
Aviatrix, the pioneer of Secure Cloud Networking, optimizes business-critical application availability, performance, security, and cost with multicloud networking software that delivers a simplified and consistent enterprise-grade operational model in and across cloud service providers. Combined with the Aviatrix Certified Engineer (ACE) program, the industry’s first and only multicloud networking certification, innovative enterprises are transforming their business by upgrading their cloud networking with Aviatrix. Learn more at www.aviatrix.com.
WE WANT TO INCLUDE YOU
We embrace the fact that not everyone’s journey took the same route or started at the same place. If your experience doesn’t quite meet the requirements but the opportunity excites you and you believe you could be great, don’t let that hold you back from applying. Tell us what you CAN bring and what makes you special.
Aviatrix is a community where everyone's career can grow and we want to help you achieve your goals and be “your best YOU,” however that looks. If you're seeking an opportunity where you can be excited to start work every morning with enthusiastic people, make a real difference and be part of something amazing then let’s talk. We want to get to know you and how we could grow together.
Aviatrix, Inc. is an equal opportunity employer and does not make hiring decisions based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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