Job description

The Media Planner/Buyer is responsible for assisting with research, development and buying of tactical casino media plans for all forms of traditional media; TV and cable including digital platforms, AM/FM and digital radio, print both digital and hard copy versions and out of home static and digital units. Prepares weekly, on-going media plans, assists the Media Manager with on-going media objectives, strategies and rationale. Recommends ideal media outlets and negotiates better than market costs. Monitors budget, confirms accuracy of media placements and maintains quality control post-analysis.

Essential Duties & Responsibilities

• Works with manager to identify media objectives and strategies; media plan budget, flight schedules, reach and frequency goals and recommends media strategies; identifies media classes, recommended day-parts and program types, includes general timing of media, weight and expected reach and frequency delivery.
• Develops budget allocation; explores pricing, prepares cost analysis for varying media mix scenarios, provides rationale and support research for planning decisions; formulates cost estimates, calculations and negotiates media buys; stays current with market cost fluctuations. Prepares post-buy evaluations.
• Analyzes media habits and usage of target audience and recommends media selections and rationale; researches, evaluates, analyzes qualitative/quantitative data and indices, inter/intra media comparisons and provides innovative media solutions that reach target audience effectively and efficiently.
• Researches and analyzes competitive data; timing, delivery and spending patterns, new product launches, target audience and considers findings as it relates to strategy recommendations.
• Develops, implements and optimizes media plans and flowcharts; prepares investment spending strategies, makes adjustments mid-stream as needed, tracks changes and disseminates revisions.
• Leverages business relationship network; finds and evaluates media opportunities, meets with sales representatives, managers and owners to deliver one of a kind, first to market and latest in the medium’s technology opportunities.
• Collaborates with marketing leaders and internal creative personnel to ensure media plans enhance the brand identity; provides direction to the production team and other marketing teams as needed.
• Prepares supportive materials; computation of rates, circulation analysis, closing dates, ratings and related information. Collects and evaluates media kits, and keeps them accessible for review. Oversees media contracts; develops pricing and service standards, explores alternative vendors.
• Perform other duties as assigned to support the efficient operation of the department.

Education/Experience/Qualifications

• Bachelor’s degree with an emphasis in advertising, business, marketing or related analytical field required.
• Minimum 2 years of experience working in the media planning and buying field required, agency experience preferred.
• Equivalent combination of education and progressive, relevant and direct experience may be considered in lieu of minimum educational/experience requirements indicated above.
• Analytical problem solver and a desire to work with large sets of numbers and data; a high degree of accuracy is required.
• Proven negotiating, persuasion and influencing skills; uses a wide range of approaches, makes concessions when needed, works for win-win agreements. Listens carefully and remains calm.
• Advanced proficiency in industry ratings data, media buying software, qualitative and quantitative research and the ability to synthesize and analyze data in order to draw conclusions and identify trends.
• Advanced proficiency in Microsoft Suite; Outlook, Word, Excel and Power Point.

Certificates/Licenses/Registrations

• At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.

San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• media planning and buying: 2 years (Preferred)

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