Who is PlowShare Group?

PlowShare Group is the leading communications agency that specializes in working exclusively with nonprofit organizations and federal agencies on social issue and cause marketing campaigns. Founded more than 20 years ago, PlowShare is one of the largest social issues communications agencies in the U.S., working with charitable and government groups such as the American Red Cross, Be The Match, Centers for Disease Control and Prevention, Habitat for Humanity, Make-A-Wish Foundation, World Wildlife Fund, Wounded Warrior Project, and many others.

At the PlowShare Group, the role of media goes beyond the standard practice of measuring and achieving campaign and client goals. Our mission in media is to deliver those results and use them as a force for good in rebuilding trust between our core institutions, whether in government or public service, and the people that they serve. We do this by developing and fostering a functional and transparent media organization dedicated to that same mission of service that will engage audiences within environments and entities that have common values and missions so that we can foster trust, action, and behavior change with them for our clients.

PlowShare provides a full suite of marketing and advertising services but is best known for its focus on paid and public service announcement media placement. PlowShare has earned its reputation for excellence - with core values being anchored in integrity, creativity, and accountability. Publicis Groupe, one of the largest communications groups in the world, recognized these qualities and more, and acquired PlowShare in 2017.

The Media Planning Supervisor will be responsible for day-to-day management of media related tasks internal to PlowShare, in coordination with partner agencies and subcontractors, as well as select clients. This person should have foundational knowledge of traditional and digital media experience as they will be a primary contact for the clients. In addition to maintaining primary responsibilities that include administrative tasks in relationship to daily media management.

Responsibilities:

Internal Operations, Tactics and Strategy

• Responsible for day-to-day maintenance of campaigns (updating budgets, coordinating billing, invoicing and insertion orders with finance, regular flowchart updates, campaign timeline management, post-buy analyses, etc.).
• Manage and prioritize timelines and media process management for set up and implementation of media campaigns such as creative traffic, data transfers, template management, and other items.
• Provide insight and regular communication on media planning and media strategy across multiple clients and campaigns
• Partner on campaign planning and media recommendation development
• Leads the execution of approved media plans, maintains close relationship with publishers
• Maintains the integrity of the client’s brand and communication strategies throughout all executions. Contributes strategically to brand positioning and marketing plans. Solid knowledge of clients’ strategic drivers and objectives.
• Conduct research through syndicated tools in relationship to client initiatives. This includes target audience profile development (demographic, psychographic and media usage habits) via MRI.
• Oversee media reporting and campaign data analysis for media campaigns while leading quality control lead for media campaigns to ensure any troubleshooting items are identified and resolved

Cross-collaboration and Client Relationship

• Work closely with digital buying teams to monitor and optimize digital campaign performance. This requires an understanding of programmatic buying models for digital video and display.
• Work closely with the creative agency to ensure creative clearance and trafficking timelines are properly managed for on/offline buys.
• Attend and lead status meetings with partner agencies and clients – manage meeting notes and action items
• Collaborate with national and local broadcast (TV/Radio) buying teams to develop planning cost outs, buy specs and delivery (Reach/Frequency/GRP) analysis.
• Regular collaboration with social media team
• Develop media relationships with Groupe partner agencies, subcontractors and relevant vendor partners
• Proactively identifies/resolves/escalates campaign execution issues in a timely manner
• Manage negotiations and buy orders with print, OOH and place-based media vendors.
• Explore media marketplace for potential PlowShare media partnerships

• 5-7 years of experience in media planning, agency experience is a strong plus.
• Ability to build relationships, lead, and communicate across work groups.
• Takes initiative and shows accountability for oneself and teams work.
• Builds trusting relationships with client counterparts.
• Able to lead clients through media programs and address media related questions
• Professional, articulate, mature in all aspects of client relationship building
• Strong public speaking and presentation skills. Ability to write clear, cohesive, client-ready documents. Strong written and verbal interaction with internal teams (marketing, other capabilities, outside vendors).
• Well versed in vendor landscape, ensures core technologies are being evaluated and drives agency POVs,
• Understands clients’ business and goals & how they translate into media strategy
• Establishes planning and buying point-of-contact relationships with key media vendors

Pay range: $80,000 to $110,000 annually

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

PlowShare Group is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.