Job Description: Responsible for planning and implementing sales, marketing programs, both short and long term range, targeted toward existing and new markets by performing the following duties.

Essential Job Functions:

• Be in proper business attire, including name tag, earpiece, and radio.
• Be readily available/approachable for all guests.
• Take proactive approaches when dealing with guest concerns.
• Extend professionalism and courtesy to guests at all times.
• Become involved in the community and/or government affairs.
• Attitude must be conducive to team growth, hospitality, and a serving environment.
• Communicate all goals and results with associates.
• Plans and oversees advertising and promotion activities including print, online, social media, and direct mail.
• Partner with local businesses for marketing purposes.
• Help develop annual sales and marketing budget.
• Achieve budgeted revenue and profit goals, balancing sales/marketing with guest satisfaction.
• Develop and communicate selling strategies with the Hotel Director, using reports and other forecasting tools.
• Continually solicit new business for the hotel.
• Lead group block and local negotiated rates contracts.
• Visit each LNR account quarterly.
• Monitor and release group blocks in a timely manner.
• Be on the property if a group is scheduled to arrive. If not available coordinate with either FOM or Hotel Director.
• Networking during breakfast and social hours (if the Hotel Director is not available), to uncover new business leads.
• Ensure that all associates understand hotel selling strategies.
• Stay current on local market conditions.
• Prepare the annual revenue budget and annual marketing plan with the Hotel Director.
• Maintain rapport with competitor hotels, lead sources, clients, and the local community.
• Manage the sales department.
• Submit a weekly report to Hotel Director and Director of Operations for next weeks groups. Also, post this report for the front desk.
• Submit month-end sales reports on progress to Hotel Director and Director of Operations. (New contracts/any updates)
• Perform hands-on duties as needed to deliver guest services.
• Be willing to fill in for front desk associates.
• Pursue additional personal development.
• Carry out all reasonable requests of which you are capable of performing.
  
  Additional Responsibilities:
• Any other duties assigned by Hotel Director