POSITION SUMMARY:
The position serves as the primary marketing representative for the facility and is responsible for clinical assessments of potential referrals to the facility; serve as liaison between facility personnel and the families of referrals and other professionals in the community. In addition, this position directly supervises the marketing staff.
JOB SPECIFIC RESPONSIBILITIES:
1. Develops and implements quarterly marketing plans with goals designed to achieve budgeted admits.
2. Completes payroll and performance reviews for direct reports.
3. Achieves quarterly goals.
4. Conducts sales calls to existing and potential referral sources and records call activity into the system.
5. Tracks physician non-monetary items for compliance submits to Marketing Directors
6. Adheres to all Stark Laws, Anti-Kickback, other applicable statues
7. Establishes and cultivates professional relationships with referral sources in order to generate repeat referral opportunities.
8. Seeks out managed care opportunities and works with National Director of Catastrophic and Complex Care to cultivate same.
9. Completes weekly calendars and contact reports with timely submission per departmental direction
10. Consistently completes and maintains data in the CRM (MarketWare)
11. Attends conferences and professional seminars as requested in order to promote the facility.
12. Provides timely and detailed input to marketing budget
13. Demonstrates knowledge of the hospital and marketplace in order to stay abreast of healthcare changes and/or trends.
14. Performs competitive analysis of competitor facilities on periodic basis.
15. Conducts presentations and tours of the facility to potential referral sources and families.
16. Performs clinical assessments to determine appropriateness and acceptance of potential admissions.
17. Maintains timely attendance and active participation in Nexus marketing education events.
18. Performs marketing duties in cost effective manner, consults director on plans, costs, and options prior to scheduling events/placing orders, submits expense reports in a timely fashion adhering to company policies on approved expenses.
19. Maintains knowledge of community resources.
20. Effectively, timely and accurately reports and/or communicates activities, progress, issues and/or concerns to CEO and National Director of Catastrophic and Complex Care
21. Works with the facility Marketing team on an ongoing basis regarding concerns and issues which impact census building in the facility, responds to requests, participates in field ride along and training, etc.
22. Demonstrates knowledge and awareness of licensing regulations and third party payor information.
23. Works closely with all Nexus facility personnel and related staff in coordination/cross coordination of referrals, evaluations and marketing activities.
24. Looks for need and opportunity for the facility to package programs with clinical, nursing and medical directors to market specific diagnosis based services.
25. Develops strategic annual and 90 day sales plans based upon budgeted census needs, payor mix and patient mix.
26. Consistently completes all required paper work in a timely manner.
27. Accesses and checks email when working to keep info
28. Performs other duties as assigned.

POSITION QUALIFICATIONS:
EDUCATION:

• Bachelors degree preferred

EXPERIENCE:

• At least one year experience in a related field, including two years of clinical experience.
• Minimum of two years of marketing responsibility and referral development in healthcare industry required.
• Working knowledge of Admission Criteria for Nexus facilities

LICENSURE/CERTIFICATION:

• Current licensure as a RN, LVN, RT, PT, OT, LSW, LMSW, PTA or COTA
• Must maintain current certification/licensure in good standing during employment with this facility, or, obtain within 30 days