Job description

Paid Search Manager with 3+ years SEM experience. You will work to plan, execute, optimize, and communicate a robust marketing strategy across Google, Bing, and Amazon properties.

Must have a thorough understanding of Search Engine Marketing, SEO, and Budget management.

Functions and Responsibilities:

SEM Marketing:

 Owns all aspects of paid search campaigns, including initial planning, creative, implementation, monitoring, optimization, analysis and reporting

 Understands and employs as appropriate bid management, negative keyword strategies, website and category exclusions, geo-targeting, and day-parting

 Non-Brand Search campaigns

 Understands the incrementality of various SEM campaigns and ensure all SEM campaigns drive real business impact

 Improves campaign performance through A/B and multivariate testing, visitor segmentation, messaging and landing pages

 Defines and implements ad copy testing schedule, creative, and execution to improve efficiency and expand the program

 Provides forecasting and budgeting guidelines for financial reporting

 Stays up-to-date on best practices for SEM strategy

 Conducts competitive research, identify business implications & share findings

 Other Google Marketing Channels (YouTube, GDN, Discovery):

 Owns all aspects of YouTube, GDN, and Discovery campaigns, including initial planning, creative, implementation, monitoring, optimization, analysis and reporting  Understands and utilizes best practices across YouTube, GDN, and Discovery

 Works with Cymbiotika’s in-house creative team to develop creative strategies for YouTube

 Is a thought driver for measuring the true business impact of these channels and be a thought partner on how to correctly measure business impact on an ongoing basis

 Stays up-to-date on best practices for all Google marketing channels strategy

Skills:

 You have advanced experience with large scale, complex SEM campaigns, agency experience is preferred

 You are a strong communicator and have the ability to prioritize and manage work while adhering to critical timelines

 You have an in-depth understanding of Paid Search campaign management and optimization practices

 You are well versed in success measurements

 You have a track record of success scaling YouTube campaigns

 You have a track record of success scaling campaigns Non-Brand Search campaigns

 Amazon advertising and merchandising experience is highly preferred

 Discovery experience a plus

 GDN experience is must Work Requirements:

 3+ years of experience optimizing CR on websites either in-house or as part of a digital marketing agency

 Strong Excel/Google Sheets experience

 Experience with Google Analytics

 Must work onsite from the San Diego

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to commute/relocate:

• San Diego, CA 92121: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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