Job description
Overview:
We’re looking for a PPC Specialist expert to come in and help us take our program to the next level. This position has a lot of opportunity to test new ideas, learn new strategies, work directly with agencies and networks, and will play a key role in scaling our offers to new heights. Specifically, you’ll be responsible for monitoring, executing, reporting on, and growing our presence through paid media channels such as Paid Search, Display, Native, Video, and Paid Social.
While this job doesn’t require an agency background, our team includes many people who used to work at agencies; big and small. We know agency work can come with very long hours, limited testing opportunities, and can tend to be a bit siloed in the work you’re doing… so if you’re looking for something new that values a healthy work/life balance, has huge budgets and tons of testing opportunities, and allows you to learn across multiple channels like paid search, paid social, YouTube, display, and native (just to name a few), then this role may be right for you.
Responsibilities:
About Us
Started over 40 years ago, we publish detailed research and recommendations for self-directed investors, financial advisors and money managers.
The InvestorPlace business model is very straightforward: We publish our ideas (via a subscription model) with the aim of enriching and educating investors. If we do our jobs well, our customers stick around. It’s a simple, transparent business model investors have loved since the 1970s.
InvestorPlace editors and analysts have varied backgrounds in the financial industry. They have worked as hedge fund managers, financial advisors, and securities analysts.
Many of the world’s top media outlets have taken notice of our ideas over the years. The work of our analysts has been profiled in The New York Times, The Wall Street Journal, CNN, Bloomberg, Time, MarketWatch, Barron’s and USA Today.
Inside our company’s DNA, you’ll find a relentless focus on respectfulness, hustle, hard work, adaptability, clear communication, data analytics, open mindedness, and creativity.
Take a virtual tour of our Baltimore office.
#LI-Hybrid
If you’re looking for a new opportunity to continue skyrocketing your digital marketing journey with virtually unlimited budgets, a flexible work environment structure, team-first attitude, and the ability to learn across multiple digital channels, then InvestorPlace is where you want to be.
We’re looking for a PPC Specialist expert to come in and help us take our program to the next level. This position has a lot of opportunity to test new ideas, learn new strategies, work directly with agencies and networks, and will play a key role in scaling our offers to new heights. Specifically, you’ll be responsible for monitoring, executing, reporting on, and growing our presence through paid media channels such as Paid Search, Display, Native, Video, and Paid Social.
In this role, we want to find someone who wants to make a difference and help transform the company and our offers through continual testing and learning, executing on unique and innovative ideas, and a knack for exploring new opportunities. When you come work at InvestorPlace, you’ll join a team that loves a challenge to always be improving with fresh ideas and a knack for data storytelling.
We realize everyone works differently and might thrive in different work environments. That’s why we offer a flexible work structure that permits remote, in-office, and hybrid structures. At InvestorPlace, we value promoting a healthy work/life balance with flexibility for appointments, kids, or whatever might come up that you need to tend to.
While this job doesn’t require an agency background, our team includes many people who used to work at agencies; big and small. We know agency work can come with very long hours, limited testing opportunities, and can tend to be a bit siloed in the work you’re doing… so if you’re looking for something new that values a healthy work/life balance, has huge budgets and tons of testing opportunities, and allows you to learn across multiple channels like paid search, paid social, YouTube, display, and native (just to name a few), then this role may be right for you.
Responsibilities:
- Plan and execute ad campaigns across ad network channels such as Google, Criteo, Facebook, and YouTube
- Manage campaigns daily and make optimizations to improve performance
- Analyze and report on performance to internal stakeholders and managers and recommended next steps for improvements
- Collaborate with internal teams such as copy, design, video production, and franchise directors
- Communicate tracking needs for pixel setups to necessary teams
- Generate ideas for A/B testing in funnels, ads, audiences, etc.
- Assist in setting up creative briefs for new creative assets and overall asset organization
- 1-2 years managing ad campaigns across multiple ad networks and at least 1 of the following platforms: Google Ads, YouTube, Criteo, Facebook Ads
- Advanced knowledge in analyzing, reporting, and making optimizations to ad campaign performance
- Experience collaborating with external media vendors on managed service buys
- Able to generate new ideas for ad copy, new tests, and ways to grow the program
- Strong written and verbal communication skills
- Highly analytical with deep knowledge of Excel
- A passion for digital marketing and a drive to grow within the industry
- Comfortable working with analytics platforms, such as Google Analytics, Looker, and Tableau
- Sedentary work that primarily involves sitting/standing.
- Visual acuity for reading and using the computer
- Ability to hear
- Ability to freely move about the office
- Ability to use the phone/computer/keyboard/mouse/general office equipment for extended periods of time
- Ability to communicate with others in order to exchange information
- Fluency in the English language
About Us
InvestorPlace is one of the largest, smartest, fastest moving financial publishers on the planet.
Started over 40 years ago, we publish detailed research and recommendations for self-directed investors, financial advisors and money managers.
The InvestorPlace business model is very straightforward: We publish our ideas (via a subscription model) with the aim of enriching and educating investors. If we do our jobs well, our customers stick around. It’s a simple, transparent business model investors have loved since the 1970s.
InvestorPlace editors and analysts have varied backgrounds in the financial industry. They have worked as hedge fund managers, financial advisors, and securities analysts.
Many of the world’s top media outlets have taken notice of our ideas over the years. The work of our analysts has been profiled in The New York Times, The Wall Street Journal, CNN, Bloomberg, Time, MarketWatch, Barron’s and USA Today.
Inside our company’s DNA, you’ll find a relentless focus on respectfulness, hustle, hard work, adaptability, clear communication, data analytics, open mindedness, and creativity.
Take a virtual tour of our Baltimore office.
Our commitment:
As an employer committed to equal opportunity and a diverse workforce, all qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#LI-Hybrid
#LI-CL1
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