Public Communication Specialist

Full Time
Chapel Hill, NC 27599
Posted
Job description
Posting Information

Department
Physics and Astronomy-319000

Career Area
Public Relations/Communications/Marketing

Is this an internal only recruitment?
No

Posting Open Date
06/16/2022

Application Deadline
09/30/2022

Position Type
Permanent Staff (SHRA)

Position Title
Public Comm Specialist - Contributing

Salary Grade Equivalent
GN06

Working Title
Public Communication Specialist

Position Number
20035456

Vacancy ID
P015407

Full-time/Part-time Permanent/Time-Limited
Part-Time Time-Limited

If time-limited, estimated duration of appointment
2 years

Hours per week
20

Work Schedule
Monday – Friday
9am-5pm, hours flexible, occasional weekend activities

Work Location
Chapel Hill, NC

Position Location
North Carolina, US

Hiring Range
$18,576 - $27,492 (prorated salary range for .50 FTE/20 hours per week

Pay Band Information
To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

Position Summary Information

Primary Purpose of Organizational Unit
Our primary mission is providing instruction of the highest quality in physics and astronomy to undergraduate and graduate students at UNC-CH. Training in physics is fundamental among the natural sciences because it provides understanding of the forces governing the structure of matter, from subatomic particles to the large-scale structure of the universe.

Our departmental instructional mission spans all segments of the student community. Over 60% of all college graduates from UNC-CH have taken a course in our department. Among them: undergraduate liberal arts majors who should master the power of quantitative reasoning; undergraduates seeking a degree in another of the natural sciences, who need physics as a foundation for their advanced scientific training; the small number of undergraduates who major in physics, to whom we provide broad and rigorous training. Our graduate education and research advances frontiers of knowledge at the two extremes of space and time, from the very small) the realm of particle physics) to the very large (the realm of astronomy, while expanding the boundaries of knowledge in the many subfields spanning length scales between. Forefront physics and astronomy research requires access to well-equipped laboratories and extensive computing capabilities; it also must be supported by comprehensive and accessible library collections. Again, in research at this advanced level, the bridging aspect of physics provides basic interdisciplinary insight for many other sciences. This instructional mission is supported by a strong managerial, administrative and technical staff. Duties of these 17 employees range from budget planning and management for the numerous research grants held by faculty in the department to maintaining course and student records. These activities are usually accomplished in a standard 40-hour week schedule.

Position Summary
The Communications Coordinator works with the Physics and Astronomy Department Chair and the Institute for Cosmology, Subatomic Matter & Symmetries (CoSMS) Director to provide an exceptional communications and marketing program for each unit. This person will also interact with CoSMS faculty at UNC, Duke, NCSU, NCCU, and Oak Ridge National Laboratory. The Communications Coordinator leads the Department’s and CoSMS’ integrated, comprehensive communications and marketing program which includes both inward-facing and outward-facing communications. This person organizes communications efforts across the department and CoSMS to achieve synergy.

The Communications Coordinator is an innovative, visionary, seasoned professional prepared to lead these communications and marketing initiatives. This person will use communications and marketing to tell our story and communicate the impact of our research, practice and education, recruit top students, facilitate the department’s advancement efforts, and strengthen communications within the department and CoSMS. The totality of the communications and marketing efforts should promote the department’s and CoSMS’ missions, brand, and advancement efforts in the context of a rapidly changing communications landscape.

The Communications Coordinator will lead an integrated, comprehensive, engaging and effective approach to communications and marketing, articulated in a plan, based in the science and best practices of communications and marketing, incorporating multiple platforms which are mutually reinforcing. With input, the Communications Coordinator defines, delivers and monitors messages, strategies and media appropriate for different audiences, with substantial input from and engagement with key audiences, including students. This person is the leader and architect for platforms including our websites, digital media and a strong web-based presence, including social media combined with influential print, broadcast and other media.

Using qualitative and quantitative data, data from a variety of external sources, and engagement with highest priority audiences, this person identifies and prioritizes needs/preferences of key audiences, including students and prospective students, faculty and staff, alumni, donors and potential donors and key opinion leaders. This person leads efforts to obtain feedback from these audiences on a regular basis and uses and shares Google and other analytics to understand audience needs, preferences and values in the spirit of continuous improvement. The Communications Coordinator must be attuned to changes in the communication landscape, regularly scanning and determining where our efforts should be directed most efficiently and effectively.

Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience
Demonstrated experience managing a communications and marketing enterprise with substantial web and social media presence is essential. Demonstrated experience using and managing a variety of web channels (e.g., website, blogs, Twitter) and monitoring and evaluating the impact of such channels to understand and influence organizational reputation is required. Must be experienced in brand strategy. Exceptional written, digital and oral communication skills, particularly in science/health communications are required. Must be able to function in a fastpaced, excellent but lean organization. Must be committed to diversity and inclusion. Must be able to establish effective relationships with influential media (print, broadcast, electronic and internet-based). Must be detail and deadline oriented.

Preferred Qualifications, Competencies, and Experience
Candidates with relevant post-Baccalaureate degree or candidates with 4 or more years of experience and background in communications and/or public relations or marketing with an undergraduate degree will be given preference. Candidates familiar with and some training in physics and astronomy or the science will be given preference.

Required Licenses/Certifications

Special Physical/Mental Requirements

Campus Security Authority Responsibilities
Not Applicable.

Position/Schedule Requirements
Weekend work occasionally

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