Job description

If you have a passion for growth, can be adaptable on the job and overall innovative Blue Water Development wants YOU! At Blue Water, we create an environment where our employees are engaged, empowered, and challenged to put the guest experience first. Blue Water Development Corporation is committed to the principles of equal employment opportunity and is committed to making employment decisions based on merit. We are committed to complying with all Federal, State, and local laws providing for equal employment opportunities and all laws related to terms and conditions of employment.
Position Summary:
An independent, take-charge professional is responsible for developing, coordinating, and executing marketing strategies across multiple properties within the hospitality industry. Must have the ability to meet tight deadlines with little supervision and be willing to work occasional evenings and weekends. The Regional Marketing Manager should have a passion for helping the assigned portfolio of properties increase their relevance in today’s increasingly digital world, provide outstanding customer service, be an enthusiastic professional and be able to build relationships with all properties, vendors, and partners.

• *Potential Career Path:

• Director of Marketing and Chief Marketing Officer

Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform and assign the essential functions outlined below.

• Head Marketer over assigned property portfolio and expert on the region, guests, and amenities.
• Responsible for all Marketing request forms generated from the portfolio and provides timely feedback and updates on assignments.
• Creates open and dynamic dialogue between operations and marketing for the most effective communication on all marketing requests and needs.
• Strategically advises on which marketing channels would best deliver results, including making spend per channel recommendations
• Oversees all marketing channels per assigned region of properties - email, digital, social, PR, blog content topics, photo/video shoots, graphic design, etc. and provides month-over-month analytics and ROI reports
• Responsible for the creation, design, and exporting of all emails to assigned portfolio

• Supports execution of brand initiatives and strategies; thinks creatively and outside of the box to initiate fresh, compelling, and creative concepts.
• Abides by brand standards in the development of all campaigns and materials.

• Designs marketing collateral (rack cards, business cards, etc.)
• Provides direction and content for social media to outsourced marketing partners on a complete monthly calendar basis
• Provides instructions for rectifying monthly social ad spending to outsourced vendors.
• Coordinates with operations to curate photo/video shot lists with channel-use specifications in mind, and liaisons the scheduling for any vendor stays/needs while on-site
• Research geographic and demographic information of each assigned property and provides recommendations for new tactics and media buys
• Works to visit each assigned property 1x/year

• Performs other duties as assigned
• Provides regular and reliable attendance

Success Factors:

• Detail-oriented
• Strong communication skills, written verbal, and visual
• Basic understanding of graphic design
• Strong project management skills; able to work independently on multiple assignments while maintaining high-quality results; deadline- and detail-oriented.
• Able to work collaboratively with a team and independently without supervision
• Strong creative vision with an understanding of business objectives
• Positive, can-do attitude; flexibility, adaptability, and business acumen

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Education & Experience:*

• Bachelor’s degree in Marketing, Arts, Graphics, Communication, or related field
• 1-3 years of experience with integrative marketing technologies

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Physical Demands:*
This is a largely sedentary role; however, some frequent sitting or standing is required. The ability to read and interpret writing in color is required. Must use dexterity to operate computers and related tools. Some travel may be required.

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