TRC’s client is a medical diagnostic imaging center looking for a Sales and Marketing Manager to join their Raleigh team on a full-time, direct hire basis.

JOB DESCRIPTION

• Provide oversight and direction for the organization’s marketing initiatives and sales team, and is a direct sales and marketing liaison for the organization.
• Responsible for planning, development, communication, and execution of sales plan design to promote a favorable internal and external image for the organization and achieve the organization’s goals.
• Work with administration to utilize existing sales standards and best practices relating to the organization’s sales and marketing efforts; supervises, trains, coaches, and evaluates the sales staff and daily workflow for areas of responsibility.
• Demonstrate, model, and monitor, through meaningful feedback, observations, and results, the sales effectiveness of the sales team, and adheres to sales effectiveness expectations when performing direct sales to prospective, new, and established referring providers.
• Execute sales calls, demonstrate effective problem solving, and maintain current knowledge of competitors and changing market conditions.
• Update CRM to record activities and ensure information is accurate on reporting. Demonstrate proficiency in software, tools, and resources, including CRM, reporting, and other resources; train and develop skills in direct reports to inspire autonomy.
• Analyze data to identify areas of focus and opportunity, and develop sales plan outlining strategies to achieve desired outcomes. Monitor timely execution of sales plan initiatives and periodically report progress to administration.
• Ensure provision and delivery of ongoing sales training for sales staff; facilitate sales staff participation in in-service trainings to increase understanding of clinical and business office operations. Review work quality on an on-going basis, documenting any performance issues and provide feedback to staff for coaching when needed.
• Assists in the participation of planning fiscal year budget and operates areas of responsibility within established budget; propose operational changes/improvements that will assist in meeting or exceeding performance targets.
• Oversee, facilitate, and execute sales initiatives, including campaign implementation, event management and promotional activities. Must be able to participate in periodic evening and weekend marketing events on behalf of the organization, which includes occasional overnight travel to meetings.

REQUIREMENTS/QUALIFICATIONS

• 3-5+ years of experience in managing/directing a sales and marketing program
• 2+ years of experience supervising and managing direct reports
• Bachelor’s degree in Public Relations/Marketing, Healthcare, Radiologic Technology, or Communications and/or have significant related experience or training
• Working knowledge of CRM systems
• Proficient in the Microsoft Office Suite with aptitude for learning other software applications
• Knowledge of imaging modalities is a plus

BENEFITS

• Direct Placement Opportunity
• Competitive Base Salary, plus Incentives
• Mileage Reimbursement for Travel
• Generous PTO
• Medical, Dental, and Vision Benefits
• 401(k) Matching
• Paid Holidays
• Training and Development Opportunities
• Employee Assistance Program