Job description

Regional Marketing Coordinator

Key Responsibilities:
Admissions/Sales

• Responds to inquiries, gives tours, and follows through the sales process until move-in day.
• Leads WHC website strategy, including content direction, writing, monitoring traffic, implementing new features, and managing search engine optimization.

Events/Public Relations

• Builds relationships with referral sources and other professionals throughout the Cedar Valley and other areas served by Western Home Communities.
• Plans marketing events to attract prospects at WHC and its affiliates.
• Develops a broad network of contacts with leading people in our communities, the state and the healthcare industry.

Marketing Strategy & Goals

• Work with Director of Marketing to develop external strategy that results in maximum census, while enhancing the brand and reputation of Madrid Home Communities and other Western Home Communities affiliates.
• Works with the Chief Communications Officer and Director of Marketing to develop quarterly and annual marketing plans for regional WHC affiliates

Admissions/Resident Relations

• Generating leads and tracking trends to plan for future needs.
• Identifies and trains back-up hospitality teams throughout the organization.
• Provides direction and consultation for admissions personnel in WHC affiliates.

Marketing Analytics

• Prepares monthly and quarterly reports and inquiries, follow-up, tours and move-ins.
• Tracks and analyzes results of marketing campaigns and makes adjustments to improve the ROI of the marketing budget.
• Utilizes CRM and keeps database current and accurate.

Compliance

• Maintains updated nursing policy and procedure manual and ensures the effective execution of resident care policies.
• Conducts ongoing audits and state/federal surveys of resident care and staff practices.
• Assures compliance with federal and state regulations concerning the standards of practice, investigations and reporting of abuse allegations.
• Research regulations and evidenced based practices during policy reviews, making changes as needed.

Professional Responsibilities

• Represents Western Home Communities in a professional manner within WHC and the community.
• Accepts the responsibility of defining and consistently pursuing own continuing education requirements.
• Serves on administrative committees and attends Director meetings as needed.

Requirements:
Education, Experience and Training

• Bachelor’s degree in business, marketing or related field is preferred.
• Creative thinker and collaborator.
• Excellent writer and speaker.
• Competent manager of project timelines.
• Effective networker with strong community connections.
• Strong believer in the mission and core values of Western Home Communities.
• Basic computer skills required; proficiency in Word and Excel.
• Background in areas such as sales, public relations, event planning, copywriting, marketing plan development and team leadership.
• Previous work experience with older adults is a plus.
• Valid Iowa driver’s license or willingness to achieve it.
• Ability to read, write and speak fluent English.

Core Values:
People First

• Uses proper speech, language and tones to support a positive environment for residents and coworkers.
• Communicates changes in schedule proactively. Recognizes the importance to residents and coworkers of consistent attendance and punctuality.
• Displays a positive and pleasant outlook with residents and co-workers.

Financial Integrity

• Protects organizational resources through responsible use and decision making.
• Manages and uses time effectively.
• Actively seeks opportunities to improve processes and eliminate waste without negatively impacting the services provided.

Servant Spirit

• Seeks to understand needs of others by asking questions, listening to the answers and acting on what is heard.
• Works cooperatively and maintains good relations with residents and co-workers.
• Places personal objectives behind resident and organizational needs

Innovation

• Proactively offers suggestions and solutions to create fulfilling lifestyles for residents, their families, and/or employees.
• Willingly and actively supports new initiatives put in place within the department and/or the organization

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