UTHealth Houston is looking for a Senior Digital Marketing Specialist to join the Development Communications team and manage the digital presence of the Office of Development. Primary responsibilities include maintaining fundraising websites/webpages using dotCMS and HTML/CSS, managing email services through Constant Contact, collaborating with team members to produce social media content, and evaluating the effectiveness of digital marketing and fundraising activities using metrics to improve performance.

Candidates should possess critical thinking skills and marketing ingenuity to appeal to different audiences and expand brand awareness as well as an understanding of user-centered web design, graphic design and interface principles, and responsive mobile design.

Experience working in any sector with a content management system is required, and experience working with cloud-based CRM and online giving platforms is considered a plus. Basic knowledge of CRM or SQL databases is helpful. Digital and web writing skills are desirable as this person may also produce content.

What we do here changes the world. UTHealth Houston is Texas’ resource for healthcare education, innovation, scientific discovery, and excellence in patient care. That’s where you come in.

Once you join us you won't want to leave. It’s because we reward our team for the excellent service they provide. Our total rewards package includes the benefits you’d expect from a top healthcare organization (benefits, insurance, etc.), plus:

• 100% paid medical premiums for our full-time employees
• Generous time off (holidays, preventative leave day, both vacation and sick time – all of which equates to around 37-38 days per year)
• The longer you stay, the more vacation you’ll accrue!
• Longevity Pay (Monthly payments after two years of service)
• Build your future with our awesome retirement/pension plan!

We take care of our employees! As a world-renowned institution, our employees’ wellbeing is important to us. We offer work/life services such as...

• Free financial and legal counseling
• Free mental health counseling services
• Gym membership discounts and access to wellness programs
• Other employee discounts including entertainment, car rentals, cell phones, etc.
• Resources for child and elder care
• Plus many more!

Position Duties:

• Plans and executes digital and direct response marketing campaigns on social media, banner ads, email marketing, video marketing and the web content management system.
• Analyzes and tracks reporting models in digital marketing and generates monthly reports on all activities.
• Collaborates with internal stakeholders and marketing team members to advance projects and maintain a positive image of the university’s fundraising efforts.
• Helps to customize email marketing campaigns and pay-per-click ads to meet fundraising needs and to enhance the image of the university.
• Assists with content management and maintenance.
• Crafts Search Engine Optimization (SEO) content for use on external website and digital marketing advertisements.
• Acquires insight into online marketing trends and keep strategies up-to-date.
• Supports department-based initiatives to contribute to the success of the university’s fundraising goals.
• Assists Development Team members on digital campaign methodologies, landscape, and trends.
• Performs other duties as assigned.