Job description
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Job Description :
The Senior Insights Strategist is responsible for creating market-leading insights and providing them to Storyful’s portfolio of global clients that includes C-Suite executives, corporate communications teams, global communication consultancies, brands and international media organisations. The role involves producing Intelligence reports using social and digital media data, as well as contributing to Storyful Intelligence’s development of proprietary software, which is used to understand the ever evolving social and digital ecosystem.
The Storyful Intelligence team typically focuses on providing insights around reputational issues, client campaigns, audience perceptions, launches, risk, identifying new opportunities and other key areas of interest to companies, as well as on consumer insights, industry trends and brand perception by researching social data, media, and the wider web.
The Storyful Intelligence team combines the experience and skills of researchers, journalists, data analysts, creative and communications professionals, and works with a unique portfolio of global clients from a variety of industries.
The right candidate will have a passion for diving into social and digital data to find and tell the real story behind the numbers. They will understand how to use these different and unstructured sources of data to create a more complete picture of the questions posed by Storyful Intelligence clients —and will have a deep curiosity for how to continually improve on these capabilities. Most importantly, they will be able to craft and present these vital insights for a diverse set of stakeholders.
The ideal candidate has a minimum of three years experience performing research and analysis in social media, financial services, consultancy, corporate communications, consumer insights, newsroom, or brand/agency environment and is passionate about the potential of data-driven social intelligence to lead the way in the development of strategic communications, branding and marketing plans.
This role demands a flexible attitude, a passion for writing and storytelling, and attention to detail. You have the ability to multitask on projects at varying levels of complexity, collaborate across teams and act as project lead on client deliverables, while ensuring the quality of the final result. You have a passion for social media and the issues arising as a result of the technology. You are completely comfortable with emerging toolsets; working with product teams to develop internal and external tools. You are also comfortable working as part of a global team, and navigating a changing media landscape.
Responsibilities:
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Works on every aspect of the Intelligence team processes from client briefing to report delivery, mining data using a variety of quantitative and qualitative tools, and ultimately producing fascinating reports that provide clients with insight, direction and guidance based on the research done.
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Actively participates in the building of Intelligence solutions based on market direction and client needs.
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Create and present engaging client briefings based on the insights created.
Works with Storyful product teams to guide evolution of internal product suite.
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Develops and adheres to best practice processes—including rigorous maintenance of Storyful’s high standards in terms of copy, presentation, reporting and client relations.
Skills & Experience desired:
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At least three years of relevant experience within a social media, corporate communications, consultancy, market research, consumer insights, media or brand agency environment
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Familiarity and strong interest in leading social media platforms and open source intelligence (OSINT) techniques, or other experience in qualitative research
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Excellent communication, presentation and client management skills.
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Innovative, proactive and hands-on approach to providing clients with creative solutions to address their challenges.
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Previous experience with client-facing activity ideal.
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Aptitude for building and leveraging business resources and processes to ensure the team works effectively with a collaborative mindset.
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Can work strategically to identify core insights and intelligence to drive communications outcomes that fit the business objectives of the client
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Proficiency in writing skills to craft internal and client correspondence, communications plans, new business proposals, etc.
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Highest standards of copy editing, fact-checking and writing skills.
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BA/MA qualified in a related discipline
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Fluency in a non-English language is a plus, but not required.
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Experience using online monitoring tools such as BrandWatch, BuzzSumo, Mintel, Crimson Hexagon, NewsWhip, Factiva, Sysomos a plus.
Job Category:
STFL - Operations
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