As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

At the University of Washington School of Social Work, we commit ourselves to promoting social and economic justice for poor and oppressed populations and enhancing the quality of life for all. We strive to maximize human welfare through education, research, and public service. We embrace our position of leadership in the field of social work and join in partnership with others in society committed to solving human problems in the twenty-first century.

The UW and the School of Social Work promote diversity and inclusivity among our staff, faculty and students; we seek applicants for this position who are committed to these principles and whose experiences have prepared them to fulfill our commitment to inclusion and have given them the confidence to fully engage with audiences from a wide spectrum of backgrounds.

The Alliance for Professional Development, Training, and Caregiver Excellence (The Alliance) is a partnership between the UW School of Social Work; Washington State Department of Children, Youth and Families; Eastern Washington University School of Social Work; UW Tacoma School of Social Work and Criminal Justice; and Partners for Our Children.

The Alliance works to increase the capacity of Washington’s social workers, partners and foster caregivers to support community wellness. We provide education and programs in a variety of modalities so that each learner can retain the skills needed to continue to succeed.

The mission of the Alliance is, “Through innovative and accessible training and supports, we empower those caring for and serving families and communities to provide anti-racist, culturally relevant, trauma-informed service.” Learn more at https://risewiththealliance.org/.

The Alliance and the School of Social Work have an outstanding opportunity for a Social Media and Communications Specialist to join their team.

DUTIES AND RESPONSIBILITIES
This role supports the Alliance’s efforts to share information about its organization and initiatives. It manages the social media channels, including finding content that audiences will respond to, and staying on top of trends and best practices on social platforms. This role also works to draft communications pieces and platforms including emails, website and texts. Major duties and responsibilities include:

Content Management (60%)

Maintain content databases and content calendars for social media platforms and email campaigns, and others as needed.

Create content for use across social media channels such as Facebook and Instagram with the goal of posting multiple times per week on each.

Partner with Alliance team members to ensure timely promotion of key initiatives.

Monitor content on external social media platforms and proactively comment on community partner pages.

Coordinate and draft mass email content.

Oversee and coordinate texting platform for use across the Alliance and CaRES.

Audit website content to ensure outdated content is removed or updated and make content edits as needed.

Create monthly report highlighting key metrics.

Strategic Partnership (35%)

Research and define best practices for using platforms, around areas including but not limited to advertising, tagging, hashtags, content cadence.

Define opportunities to grow followers and audience engagement.

Analyze trends in audience behavior and apply learnings to content.

Maintain body of knowledge around accessibility best practices.

Create longer-term campaigns that focus on overarching objectives.

Brand Management (5%)

Maintain library of branded templates and coordinate dissemination and training for use where needed.

MINIMUM REQUIREMENTS

A Bachelor's degree in Communications, Journalism, Marketing, or related field.

At least two years of related work experience.

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

ADDITIONAL REQUIREMENTS

Fluency in social media platforms such as Facebook, Instagram and LinkedIn.

Exceptional writing and editing skills.

Proven ability to understand and speak to multiple audiences in a variety of media.

Understanding of AP Style.

Working across organization to identify communications needs.

Experience with CMS, preferably WordPress.

Experience with Facebook Suite.

Ability to communicate, receive feedback and follow through with projects and tasks.

Ability to work independently and as part of a team.

Note: equivalent experience may substitute for degree requirement.

DESIRED QUALIFICATIONS

Experience as a caregiver or familiarity with the child welfare system in Washington.

Video editing experience.

Familiarity with Adobe Creative Suite, including Photoshop and Illustrator.

Graphic design experience.

Demonstrated curiosity around how to best connect with readers/users.

Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.