Job description
Welcome to the University of North Texas System, or UNT World as we like to call ourselves. UNT World includes the University of North Texas in Denton, the University of North Texas at Dallas and the University of North Texas Health Science Center in Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region and we are committed to transforming lives and creating economic opportunity through education. Over the past decade, combined UNTS enrollment has grown by more than 25 percent to nearly 44,000 students.
- Advance and protect UNT’s institutional identity and reputation.
- Reinforce and grow UNT’s brand in graphics, images and words.
- Increase UNT’s visibility in public and in the higher education marketplace.
- Support UNT’s student recruitment, retention and graduation goals.
- Strengthen UNT’s relevance and value to key audiences, including alumni, donors, faculty and staff members, and encourage community engagement.
- Works to create strategic content that aligns and embeds messaging across social channels to build the university’s image and reputation
- Creates content that supports university initiatives and advances the university’s vision and goals, highlights UNT’s growth as a student-centered research university and provides an entertaining, engaging and informative experience
- Participates in the execution of UNT’s content strategies as they relate to social media channels and makes recommendations for improvement, as necessary
- Researches, conceives, writes and formats copy for social media channels, taking pains to ensure consistency in style, tone, quality and accuracy
- Coordinates with supervisors to collaborate with creative and web designers, photographers/videographers and other UBSC team members in the creation of written/visual/video/graphic content for promotion on UNT social channels
- Creates/maintains/proofs content for official social media channels to ensure that all copy is relevant, accurate and follows the university web policy and legal outlines
- Must be able to demonstrate professional written and verbal communication skills.
- Must have excellent English writing and editing skills, including punctuation and spelling.
- Must have a positive attitude and be willing to learn new applications/tools based on the needs of the business.
- Must have knowledge of Facebook, Twitter, Instagram, TikTok, Reels and LinkedIn.
- The ideal person will have experience in using social media to promote and expand viewership for a company, club or organization.
- The ideal person will have a minimum of 8 years’ experience in media management, advertising, marketing, public relations or in a related field.
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