Job Title

Social Media Manager

Department

University Communications

Essential Functions

In collaboration with the UNO Office of Strategic Marketing and Communications team, creates and executes a cohesive social media content strategy to increase engagement with and grow the University’s social media audiences.

Work Schedule

M-F, 8-5

Additional Duties

• Manage UNO official social media channels, including – but not limited to – the daily creation and curation of social media content in support of a cohesive social media engagement and growth strategy.

• Manage UNO Chancellor social media channels, including – but not limited to – the daily creation and curation of social media content in support of a cohesive social media engagement and growth strategy.

• Collaborate with MarComm team members and university partners to protect and enhance the university’s brand perception and reputation.

• Consult and collaborate with UNO campus communicators to provide best practices guidance and refine social media strategies.

• Promote, enforce, and update as needed the university-wide social media policy regarding regulations, best practices/strategy, and brand guidelines.

• Assist the MarComm Marketing team in the strategic planning for and execution of marketing goals, objectives, and priorities, and assist the MarComm Events team in the strategic promotion and elevation of university priority events and engagement opportunities.

• Assist the MarComm Events team in the strategic promotion and elevation of university priority events and engagement opportunities.

• Create and maintain a UNO-affiliated social media inventory.

• Regular social media analytics reporting and monitoring.

• Manage the work schedule and assignments for one or more student interns.

• Recruit and manage UNO student influencers.

• Create original written and visual content to support Editorial and MarComm-wide storytelling and engagement priorities.

• Participate in relevant university work groups or committees as needed.

• Assist with University Communication team projects as needed.

Required Qualifications

Required Education: Bachelor’s degree
Required Experience: Minimum of two years related experience.

Must possess prior experience in social media platform management, excellent copy writing and skills, editing skills appropriate for various social media channels, as well as an ability to guide university communicators as they develop and enhance their office, department, or college presence on social media platforms.
Must possess photo and video capture and editing skills appropriate for social media platforms, as well. Must have an understanding of brand guidance and compliance. Excellent oral communication skills. Strong organizational skills. Ability to multitask, work independently, collaborate and execute strategies as part of a group, and make quick, responsible decisions. Self-motivated with the ability to prioritize and work efficiently under pressure and deadlines. Works well in a team environment. Proficiency in Microsoft Excel, Word, and PowerPoint applications. Ability to work within and collaborate through project management software. A general understanding of University policies and procedures.

Position requires strong problem solving and decision-making skills. Must be able to make independent decisions under general supervision.

Interaction with a wide variety of individuals including UNO staff, faculty and students. Frequent interaction and collaboration with University Communications staff. May have some interaction with the external public.

Position relied upon to create a natural cohesiveness for digital communications across the platforms of social media, internal communications, campus digital signage, and website content. Errors in communication, information and judgment could greatly impact the image and reputation of UNO and its administration among its constituencies.

Preferred Qualifications

Preferred Experience: Institutional knowledge and previous experience in a university setting.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly sits; may stand, walk. See, hear, speak and use of hands.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly works indoors. Noise level is low to moderate.

Salary

$50,000-$57,000/year

Posting Number

2022-00393

Open Date

Close Date

Open Until Filled

Yes

Special Instructions to Applicants