Grundfos Americas is seeking a Social Media Specialist to join its Domestic Building Services (DBS) Americas Marketing team.

The Social Media Specialist will own creation and execution of original content as a key contributor within the Americas Domestic Building Services marketing team. This role will be responsible for accelerating marketing performance for the US and Canada through the distribution of high-quality content and multimedia assets within a fast-paced, high-growth global company that is pioneering innovative solutions to critical water and energy efficiency needs.

This position reports directly to the Senior Area Marketing Manager, DBS - Americas and will operate on a hybrid schedule out of any of our US locations, preferably in Lenexa, KS. Relocation for this position cannot be supported and qualified candidates must have authorization to work in the USA without support.

What is the job about?
The Social Media Specialist will:

• Create long-term strategy and original content (for the brand and thought leaders) across multiple platforms: social media, trade media, local media, industry influencers, etc.
• Develop cohesive, high-quality, relevant content that target ideal customer segments and drive engagement. Projects include marketing materials, social media, landing pages, educational e-mails, press releases, and website copy, etc.
• Translate technical and sales-driven content into compelling, strategic short-form copy.
• Ensure consistency with content standards, brand voice, and style guides.
• Maintain multi-platform content calendar that aligns with local and global market growth strategies; create and coordinate approvals with project managers to ensure content is consistent with product launches, current campaigns, enewsletters, etc.
• Assist in building media relationships and securing meaningful coverage in trade publications.
• Provide continuous social listening, conversation monitoring, and timely and appropriate brand responses to messages on social media channels, including: questions, complaints, and inbound requests.
• Track social media trends and conversations to find opportunities to leverage internal experts and promote the brand. Monitor online sentiment/engagement regularly.
• Review and improve SEO/SEM and digital ads with agency partner.
• Partner with graphic designers to develop supporting graphics, video, and multimedia assets. Assist with digital multimedia asset creation when applicable.
• Continuously monitor, track, and report on performance of content across multiple platforms and channels. Make necessary content changes to improve performance, when necessary.
• Create and maintain monthly content calendar.
• Create and maintain monthly report to track content performance.
• Establish, maintain, and cultivate relationships with key internal and external stakeholders.

What do you need to apply?
Qualified candidates will possess a Bachelor’s degree in Marketing, Communications, Journalism, English or related field. Additionally, have a minimum of 5 years’ experience creating successful marketing content and social media initiatives that drive traffic, engagement, and conversion for brands.

• Superior oral and written communication skills in the English language and an ability to develop content that aligns with customer segments.
• Copywriting experience, especially in a technical environment, is a plus.
• Extremely well-organized, with excellent time management skills — able to work under tight deadlines.
• Proven success growing online marketing campaigns, multimedia techniques, and best practices across social media channels.
• Ability to work with colleagues from different countries and understand cultural and linquistic differences.
• Demonstrated initiative in researching/implementing new practices.
• Knowledge of AP style, copyediting, creative writing, content marketing best practices, social media best practices, and analytical reporting.
• Skilled at information collection and discovery; demonstrated ability to develop practical, workable solutions.
• Skilled at learning and applying new technology tools.
• Analytical skills to understand and articulate the measurement of digital campaigns. Articulate how social campaigns impact broader company business and marketing objectives.
• Highly collaborative and able to work across functions, geographies, and organizational levels to develop solutions; engage and involve key stakeholders.
• Effectively communicate needs, results, and recommendations to stakeholders across the organization.
• Excellent communicator and teammate who is comfortable working with people.
• Ability to work independently.
• Be curious.

If you would like to dig deeper into the Grundfos universe, please visit us on linkedin.com/company/grundfos or youtube.com/user/grundfos

We look forward to hearing from you.