Social Media Specialist

Full Time
Metairie, LA 70005
Posted
Job description
  • The Graphic Designer & Social Media Marketing Specialist will work independently and in conjunction with team members to:
  • Produce creative and captivating content for use across multiple social media platforms (Facebook, Instagram, LinkedIn, etc.) for all brands as well as for internal Company communication using Adobe Creative Suite.
  • Manages and coordinates social media content, creation, design, and schedules to drive company strategic messages and increase consumer activity and engagement.
  • Answer social media queries, messages, and comments in a prompt and professional manner.
  • Assists leadership with the development and execution of marketing campaigns, which may include social and online media, print media, direct mail, and other multimedia.
  • Evaluates and communicates the success of such campaigns when completed.
  • Maintain awareness of emerging platforms and helps brainstorm new ways to leverage them for brand development and growth; Proposes new ideas and helps foster department growth.
  • Collaborates with leadership to fully understand brand(s) and communication needs.
  • Responsible for developing social media-content calendar with curated and original content for all brands
  • Maintain up-to-date knowledge of latest trends and technologies in Social & Digital Marketing
  • Analysis of marketing efforts and traffic driven to our sites.
  • Other digital marketing duties as assigned by leadership

Successful candidate will have:

  • Bachelor’s degree preferred
  • Minimum 2 years related experience
  • Strong written and oral communication skills
  • Highly skilled in creative applications such as adobe creative suite, video editing programs, graphic design programs, web development, etc.
  • Graphic design, layout, editing, and proofreading skills
  • Basic understanding of web design, html, CSS, and content management systems (knowledge of programs such as WordPress or Drupel)
  • Excellent customer service skills; team player

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