Job description
Merge Storytelling and Technology
We MERGE storytelling and technology to promote health, wealth and happiness in the world. We help marketing and technology executives engage hearts and connect parts by offering full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more.
Promote Health, Wealth & Happiness
We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our health clients are literally on the front lines saving lives. Our wealth clients are changing the financial potential in people's lives. And our consumer clients make lives...a little bit happier every day.
Partner with Clients of Iconic Brands
MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco's Pizza to name a few.
Work with Poets and PHD's
With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, Montreal and New York City, MERGE uses a talent-to-task process that connects our poets and PHD's which enables clients to think higher and feel deeper about their customers.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where people with ability, agility and humility can grow and do the best work of their careers.
As our Sr. Analyst, you will...
Be Accountable and Responsible
For supporting the performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.
Core functional responsibilities include:
- Collaboration with cross-functional teams to define measurable program goals and objectives
- Development of measurement plans outlining project objectives, measurement framework, data sources, and reporting frequency
- Collaboration with technical teams to implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM)
- Ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in market (e.g., monitoring ad delivery, confirming tracking tags are working)
- Aggregation of data from various sources (including but not limited to: site analytics, third party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards
- Collaboration with Media team on data review and analysis, as well as presentation of findings to internal teams and/or clients
- Supporting the overall Analytics vision for the agency, including ongoing refinement, implementation, and maintenance of processes, tools, and templates
These are the qualifications we're looking for:
- 3+ years of experience with marketing campaign and/or website analytics
- Experience with web site analytics packages (Google, Adobe), online ad serving systems (DCM), and dashboarding tools (e.g., Datorama, Google Data Studio, Tableau)
- Proven ability to draft performance reports in a logical format/flow, being sure to detail strategic insights and learnings with clarity and purpose
- Proven ability to manage end-to-end programs independently and Ability to lead internal and external discussions (can lead a client call unaided)
- Curiosity about the ever-changing analytics landscape, and desire to share latest industry trends and developments with broader team
- Expert proficiency with Microsoft Excel and PowerPoint
- Strong qualitative and quantitative skills
- Detail-oriented and well organized
- Strong communication skills (written & verbal)
- Bachelor's degree required, preferably in Business, Mathematics, Statistics or Economics; advertising, direct marketing, CRM or digital background desirable
#LI-VM1
#LI-HYBRID
And here's how we live our values at MERGE
- Mastering our craft
- Delivering with a growth mindset
- Collaborating for shared success
MERGE is proud to be an Equal Opportunity Employer
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!
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