At IIN, our goal is simple: to attract and retain a workplace that includes a diverse group of talented people who come together to play a crucial role in improving health and happiness for everyone. In order to achieve this, we hire the best individuals from all different backgrounds and experiences. Our commitment goes beyond a diverse and inclusive workforce; we are also committed to diversity in our curriculum and teachings as well. We feel it enriches the experience for all our students and the community and in turn creates the ripple effect that transforms the world!

We are the Institute for Integrative Nutrition (IIN) and we pioneered the health coaching profession! As a rapidly growing wellness platform IIN focuses on “what feeds you” in life; mind, body and career. What started as a small classroom of passionate students in a live setting in 1992, IIN is now world-renowned for its online Health Coach Training Program and other leading-edge educational offerings on the most current and important topics in health and wellness. With a monthly audience of 2 million+ wellness seekers, over 155,000 graduates in 175 countries worldwide, we are the undisputed leader in the field of Integrative Nutrition education, information and health coaching tools. Integrative Nutrition Health Coaches, first learn to coach themselves then mentor and guide clients towards nutritional and lifestyle changes to help them reach their personal health goals. We are headquartered in New York City and offer students access to a rich diversity of leading instructors committed to improving global wellness through education and prevention.

Why work for us?

You are someone who wants to be part of a rapidly growing, mission-driven company and you want to make the world a healthier and happier place! You want the culture of a start-up paired with the resources, stability and foundation of an established company with 30 years at the top of its field. You want to work for a company that walks the walk, with great perks and an amazing team of awesome, collaborative, and passionate colleagues!

What we are looking for:

The VP of Digital Marketing will work within the marketing department to set and implement our digital media strategy, allocate funding levels and performance targets for search engine marketing, paid media and other performance marketing activities. They oversee the digital marketing team as well as our external agency partners regarding all acquisition marketing, strategy management, execution and optimization across channels. This role is focused on optimizing our full marketing funnel – driving quality traffic, capturing leads and optimizing site conversion and nuruturing our leads through email to ultimately drive enrollment revenue. They're responsible for the business's day-to-day tactical and strategic operations and support sales and marketing analytics to drive performance improvements.

Essential Job Functions:

• Recruit, inspire, and manage a team of high-performing marketers (and agencies) operationalizing our go to market strategy while still being hands-on. Mentor team members, help in the execution of their duties and ensure their professional skills are constantly improving

• Execute the strategic planning and coordination of digital media campaigns to advance IIN’s goals, while supporting communication plans of key messages to internal and external stakeholders.

• Responsible for media spend and mix to meet our KPIs. Analyze, monitor, and report on all campaigns, developing clear takeaways on channel effectiveness, next steps, and potential optimizations
• Be the voice and lead for our prospect customer experience including our traffic driving channels, website and nurture marketing channels including email.
• Help define and drive content strategy direction across all acquisition channels by making data informed decisions based on past performance
• Directs Digital Data Strategy and execution of an analytical framework to measure effectiveness of our acquisition strategies in partnership with our technology and data analytics teams.
• Manages effective partnerships with outside vendors, internal constituents, other departments.

Knowledge, Skills, and Abilities:

• Minimum Education: Bachelor’s Degree
• Minimum Years of Related Experience: 7 – 10+ (10+ preferred)
• Minimum Years of Management Experience: 4
• Demonstrated ability to direct and set strategy for online direct response demand generation and optimization activities, including the areas of:
  • Paid search and Social
  • SEO
  • Website / Conversion Optimization
  • Effective reporting of results to all stakeholders
• Expertise in Digital Ad Technologies of DSP, DMP, DCO, Ad Exchanges, Tag Management platforms, and Ad Servers
• Ability to take initiative to identify, prioritize and implement all elements required for team to fulfill responsibilities in accordance with core strategic goals.
• Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems, ability to help develop problem-solving skills among other team members as appropriate.
• Strong financial acumen, budget development and management skills, including the ability to track expenses against commitments, set priorities for funding, and develop annual budgets.
• Ability to work independently; includes ability to recognize need for involvement of other teams/peers and capability to effectively facilitate that collaboration.
• Excellent presentation and public speaking skills, as well as excellent written communication skills