Job Title: Brand Development Brand Manager

Reports to: Brand Development Director

Number of Direct Reports: 0

Key Internal Partners: Marketing Team, Cross-functional Project Team

Key External Partners: Creative and Research Agencies

Job Summary:

Job Responsibilities & Tasks:

• New Product Commercialization
  • Lead renovation projects that drive cost savings, optimize the portfolio or enhance retail shelf presence
  • Lead development of approved new product concepts from opportunity assessment through launch within our internal stage gate process
  • Own internal artwork prioritization by partnering with key internal and external teams to keep quantity, flow and prioritization of artwork in the pipeline in order
  • Lead cross-functional teams (R&D / purchasing / finance / insights / creative) and foster team unity to drive projects following our company processes
  • Partner with project management organization to execute innovation projects against timeline and KPIs
  • Partner with R&D to develop optimal product/package bundle to meet consumer needs
  • Develop and test concepts based on consumer insights / market research
  • Develop customer presentation materials for new product review meetings
  • Collaborate with creative design, brand marketing and sales teams to ensure successful execution of new product launches
• Business Management
  • Work with team to define ongoing pipeline of ideas and projects to drive growth
  • Present new products and activities to Senior Management for review
  • Lead and direct activities with outside suppliers including agency partners
  • Collaboration with sales strategy in the customer selling process to deliver marketplace execution ideas and develop presentations for key accounts
• Category, Customer and Consumer Trend Analysis
  • Maps category space, identifies trends and insights and determines opportunities and scope for new product ideas
  • Manage the external and internal assessments of the business environment, competitors, customers, market trends, and the implications to the business

Key Performance Indicator (KPI):

• OTIF (on time, in full) in all projects (new product development, flavor/pack extension, portfolio optimization)
• Deliver high performing concepts that deliver strong purchase intent scores
• Deliver an innovation pipeline that is margin accretive and incremental to the portfolio

Position Requirements:

EDUCATION

• BS/BA Degree in Marketing or other related areas
• MBA preferred

EXPERIENCE

• 3+ years of relevant work experience; 1+ years of innovation experience within the Consumer-Packaged Goods (CPG) industry is required
• Food, beverage, and/or nutrition experience is strongly preferred
• Analytical experience with scanner data (Nielsen or IRI) is required
• New product commercialization experience is required

SKILLS

• Microsoft Suite (PowerPoint, Excel, Word)
• Strong verbal and written communication, analytical and problem-solving skills
• Strong interpersonal and leadership skills; ability to effectively interface at all levels
• Strong organization and project management skills to manage cross functional projects with demonstrated ability to multi-task and set priorities within tight timelines
• Creative problem solver with an entrepreneurial mindset and ambition
• Able to quickly pivot and be agile in thinking differently
• A strategic doer with strong business acumen
• Acts like an owner who is results driven
• A team player that inspires others
• Comfortable working on a fast-growing business and eager to take on more responsibilities
• Comfortable working in an international environment

PHYSICAL & TRAVEL REQUIREMENTS

• Must be able to work 8 hours per day and be on his/her feet for extended periods of time
• Must be able to work in normal office conditions
• Must be able to travel domestically (10%)

Base Salary $130,000-$150,000/year