Job description
Overview
As a Copywriter on this team, you'll be creating one-of-a-kind campaigns for a wide range of global brands. You'll partner with art directors, designers, program managers and producers to create innovative work by hacking the company canva. You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope. And with new tech rolling out all the time, there's always an opportunity to create something innovative on behalf of our clients.
Responsibilities:
- Concept, write and execute innovative ad campaigns and experiences for global brands
- Partner with art directors, designers, program managers, developers and producers to create customer-focused solutions that deliver on advertiser objectives
- Independently lead campaigns and collaborate with internal teams, clients and external agency partners
- Create campaigns through exceptional writing skills that attracts, retains, and grows an audience through exceptional writing skills.
- Showcase being data-driven and obsessed with understanding customers and making work that delivers results
- Present ideas and concepts to clients, agencies and internally
- Proven ability to ideate for film, print, digital, out-of-home, experiential and social
- Ability to manage multiple projects at one time to make aggressive deadlines
- Mentor and inspire younger designers and creatives
- You know, the usual stuff
Day-To-Day:
- Partnering with company on how to create a reality content series for a soap brand
- Designing a trivia experience for a brand using company-owned video titles
- Working through creative messaging feedback with Legal and PR
- Presenting a campaign to brand clients and their partner media agency
- Reviewing video edits for influencer product launch campaign
About the Team:
This team is the internal group within the company that creates one-of-a-kind campaigns and activations for global advertisers, like Pepsi, Microsoft, Adidas, Samsung, and Unilever. Using all of the different platforms within the company canvas, we create campaigns that reach millions of customers across our digital channels and out in the real-world. This pod specifically deals with brands that sell directly on the company website – sneakers, laptops, detergent, soda, etc. If it arrives in a bag or a box, that's a brand you could work on.
Basic Qualifications:
- Minimum of 5 years of experience at advertising agencies and/or in-house creative departments
- Must have an online portfolio URL in your resume - demonstrating big, campaignable thinking that can extend into any medium
- Strong understanding of digital and social platforms, as well as their use within marketing
- Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience
- Experience in audio-only media
Preferred Qualifications:
- You are scrappy, insightful and an innovative problem solver
- You bring verbal flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar
- You tell stories that connect brands with customers in a meaningful way, across different all channels, creating work that's on strategy and delivers results
- You love presenting to clients and internal folks, but can also handle feedback like a pro
- You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job"
- You are passionate about design, technology, advertising, marketing, and are always keeping pace with it
- You use data and insights to create work that resonates with customers
- You are ego-free and are highly collaborative, working with a diverse group of people and learning from them
- You are a self starter, spotting an opportunity and making something out of nothing
- You aren’t afraid to question the status quo, and take steps to change things for the better
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