Marketing Manager Education (Remote)

About IHI

The Institute for Healthcare Improvement (IHI) is an independent not-for-profit organization based in Boston, Massachusetts, USA. For more than 30 years, IHI has used improvement science to advance and sustain better outcomes in health and health systems across the world. IHI brings awareness of safety and quality to millions, catalyzes learning and the systematic improvement of care, develops solutions to previously intractable challenges, and mobilizes health systems, communities, regions, and nations to reduce harm and deaths. IHI collaborates with a growing community to spark bold, inventive ways to improve the health of individuals and populations. IHI generates optimism, harvests fresh ideas, and supports anyone, anywhere who wants to profoundly change health and health care for the better. Learn more at ihi.org.

Position Summary:

The Marketing Manager will report to the Director of Marketing Education and serve as one of the leaders on the marketing team. The Marketing Manager will oversee the marketing strategy and lead the execution of marketing plans for the Education department. The Marketing Manager will be responsible for reviewing current and upcoming education offerings and work closely with groups across the organization to provide marketing support. The candidate will create marketing plans for programs, professional development initiatives, online courses, and other virtual offerings in conjunction with the Director of Marketing Education. This role will partner with key staff from various IHI teams across the organization.

Position Responsibilities:

Responsibilities include but are not limited to the following:

• Develop strategic marketing plans to support specific marketing objectives across different channels and segments in support of our programs and events
• Lead the execution of marketing plans from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Evaluate the impact of marketing strategy in achieving their stated objectives, including impact on lead flow and retention
• Propose and work closely with Marketing Operations and Market Research to generate consumer insights in support of improved marketing strategy and communications
• Represent the marketing team to cross-functional groups across the organization
• Work with other members of the marketing team, other internal stakeholders, and external agencies and vendors
• Lead strategic departmental marketing projects as assigned

Position Knowledge, Skills, and Abilities:

• Strong project management skills, including the ability to multi-task large-scale marketing initiatives
• Ability to write a marketing plan that communicates high-level strategy and actionable tactics
• Solid problem-solving ability, including metrics-driven thinking
• Strong organization skills and detailed orientated
• Excellent presentation skills
• Strong budget management experience
• Ability to maintain professionalism in a non-profit environment and assume responsibility for guiding marketing projects and programs from inception through completion
• Ability to organize and maintain a wide variety of activities in a multi-tasking fast paced format
• Commitment to IHI Values
• Commitment to equity, anti-racism, and the improvement of societal systems

Position Qualifications:

Required

• Bachelor's Degree in Business Administration, Marketing, Communications, or relevant field requirement; or equivalent experience
• At least 5 years of experience required in marketing, advertising and or sales with a proven track-record showing measurable success
• Prior experience managing budgets for marketing campaigns and projects
• Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook 365)
• Proficient knowledge with social media platforms (Facebook, LinkedIn, Twitter)
• Commitment to IHI's mission and values

Preferred

• At least 6 months of supervisory experience
• Experience working for a non-profit organization
• Up to speed with current and online marketing techniques and best practices
• Experience in and knowledge of health care field is highly valuable
• Passion for IHI's mission and mission-driven approach

At IHI, we are inspired to do our best work and be our best selves by leaning into our values and uniting in our vision to create a future in which everyone has the best care and health possible. We ensure that people feel valued and supported in meaningful ways, as demonstrated in our total rewards package that features competitive compensation, medical, dental and vision coverage, life and disability plans, FSA plans, matching 401k contributions, discounted MBTA passes, tuition reimbursement, a personal development allowance to support what matters to you, a professional development allowance to support continued learning, respect for personal commitments and flexibility to manage them, generous time off including vacation time, a paid week off between Christmas and New Year's Day, wellness and wellbeing time, and other special programs to support employee wellbeing.

IHI is proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex or gender, marital status, national origin or ancestry, disability, veteran status, military service, age, sexual orientation, gender identity, genetic information, crime victim status, political belief, and any other protected class under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation to complete our application, please let us know.