Job description

Marketing Specialist - (Fully Remote Opportunity)

POSITION OVERVIEW
The Marketing Specialist aligns marketing initiatives with client strategy and lead generation goals to drive enrollments for our university partners. The ideal candidate will be a confident written and verbal communicator with a passion for data-driven marketing and the ability to work across a talented cross-functional team to execute campaigns. This position reports to the Marketing Manager.

Responsibilities

• Coordinate with Marketing Services, Student Success and Partnership teams to define student experience initiatives
• Assist the Marketing Manager with the development of marketing plans, project management, client presentations and reporting.
• Support the ongoing optimization of marketing assets including Website SEO, Landing Pages, Paid Advertising and Content.
• A/B testing and reporting of email campaigns in Marketo
• A/B testing and reporting of SMS campaigns in Salesforce
• Partner with Enrollment Teams to support Salesforce email, SMS, and other communications needs.
• Gather feedback from Partnership and Student Success Teams on a regular basis to constantly improve marketing performance
• Input job requests with speed and accuracy and work with cross-functional teams to execute and ensure on-time completion.
• Review all creative to confirm it meets brand standards and act as an internal QA resource when needed.
• Compile creative for Stakeholder review as well as Vendor/Agency relations
• Make adjustments to Wordpress Site as needed
• Work with the team to drive conversion and student retention.
• Execute the go-to market strategy for new programs
• Responsible for information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Bisk information assets in accordance with the company's information security program.

Knowledge & Skills Required

• Bachelor’s Degree in Business, Marketing, Communications, Interactive Marketing, or Advertising
• 3-5 years digital marketing experience preferably within Higher Education or an agency environment
• Demonstrated experience developing campaigns and tactics for lead generation.
• Experience with Google Analytics, A|B testing, user testing and other web analytics and optimization software and tactics is a must
• Ability to pull data from a variety of sources (Salesforce, PowerBI, Media Platforms, etc..), analyze, report and effectively communicate insights and determine action items for optimizations.
• Exceptional written and verbal communication skills
• Ability to organize, track, and prioritize tasks effectively
• Team player with strong intrapersonal skills
• Experience with Wordpress & Instapage sites/pages including page editing, date changes, and other minor tweaks
• Ability to thrive in a fast-paced, unpredictable environment
• Adept at project management and cross-functional collaboration
• Skilled proof reader of various forms of content including emails, sms, blogs, social posts, presentations, and more
• Creative and strategic thinker
• Very strong experience with Microsoft Office

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Other Helpful Skills/Software Experience:

• Marketo
• Salesforce
• Instapage
• Mouseflow
• Google Analytics
• Wordpress
• Asana
• Email Marketing
• SMS Marketing
• Copywriting
• Social Media
• Graphic Design

Who We Are
Bisk partners with leading institutions to deliver online degree and certificate programs to learners around the world. Through our course development and online education services, we have supported more than one million enrollments for universities such as Villanova University, Michigan State University, University of South Florida, Florida Institute of Technology, Emory University and Columbia Law School. Our team members enjoy #LifeatBisk because of our many unique employee-centric benefits: generous tuition assistance for programs at our prestigious universities; Immersion Day where new team members are able to “dive in” to our company and culture; internal development classes that give our team members an opportunity to grow personally and professionally; paternity leave; wellness initiatives including yoga and fitness competitions; flexible remote-working arrangements; and much more! To learn more, visit bisk.com.

Our Mission
We amplify potential through transformational learning experiences.

Our Values
Be Bold: We take action and focus on impact. We speak openly with candor and respect. We focus on
results over process. We make smart decisions and execute effectively.
Be Humble: We're difficult to offend and quick to forgive. We work as a team. If the floor is dirty, we pick
up a broom. We're quick to admit mistakes and are egoless when searching for the best solutions.
Be Remarkable: We are self-motivated, self-disciplined and self-aware. Going the extra mile isn't a rarity,
it's standard practice. We create incredible products and deliver memorable experiences.

Equal Opportunity Employer: Disability Veteran

Job Type: Full-time

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