Job description

Summary:

Our growing healthy meal delivery business is seeking a self-motivated Marketing Specialist with a creative eye for storytelling to plan, develop and implement different marketing strategies that delight, educate, and engage key audiences.

This is a full-time position, working 40 hours a week in a hybrid position. You will have the flexibility to work from home 2-3 days per week, and in the office 2-3 days per week. Role reports to the GM and CEO. You will get to work closely with the leaders of the company to fulfill the vision of growth for the company and the brand.

Success Traits

• Strong visual skills and creative eye for digital content.
• Demonstrated track record of creating high quality and impactful social media assets.
• Detail oriented, and self motivated.
• Strong graphic design skills.
• Enthusiastic team player and collaborator.
• Creative thinker and strategist, willing and able to bring new ideas for execution.
• Passion for good food and a healthy lifestyle.

Responsibilities

• Build a range of engaging social media content (e.g. videos, photos, polls, key messages, etc.) across the companies social accounts, in addition to setting up new social accounts.
• Create, write/edit, schedule, and publish daily posts on platforms including – but not limited to – Facebook, Instagram, Twitter, and LinkedIn.
• Capture, edit, and manage photos and videos for social media purposes.
• Analyze and assess performance across social media channels. This includes performance of individual posts and content to measure effectiveness, efficiency, and impact. Prepare consistent reporting and analysis to track social performance.
• Create and manage content calendar to ensure posts are effectively and strategically executed.
• Provide real-time social media monitoring of comments on platforms, develop strategy for replying, direct customer questions to appropriate teams.
• Plan, create, and execute paid social ad campaigns on Facebook, Instagram, YouTube, Google, and LinkedIn platforms.
• Identify new and emerging trends and insights across all platforms to help optimize digital strategy and uncover opportunities to reach new audiences.
• Collaborate with the GM and CEO on the businesses overall social media strategy to meet revenue goals, build brand awareness, and enhance audience engagement.
• Design and prepare marketing material such as promotional items for events, flyers, posters, etc.
• Create and maintain weekly newsletter to customers.
• Create and update branded materials suchs as logo bags, labels, delivery vans, and uniforms.
• Outreach to vendors and clients to set up and oversee marketing events.
• Other duties as assigned.

Minimum Education and Experience

• BS or BA degree required in Communications, Marketing, Journalism, or a related field.
• A minimum of 3-5 years’ experience managing social media on behalf of an organization.
• Hands-on experience using and managing various social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.
• Demonstrated track record of creating original social media content with images or videos.

Skills Preferred

• Strong communication, copywriting and editing skills.
• Excellent organizational skills; ability to manage multiple projects and set priorities.
• Knowledge and understanding of social media landscape, including engagement strategies, content types and implementation.
• Understanding of video editing basics and using Adobe Premiere, iMovie or other in-app tools.
• Experience with social media scheduling tools.
• Adept with Adobe Creative Cloud, Canva and Microsoft Office Suite.

Special Considerations:

Flexibility to occasionally work off hours and weekends for special events.

How to apply:

For employment consideration, please submit a cover letter, resume, and salary requirements. ***Application missing these items will NOT be considered***

Job Type: Full-time

COVID-19 considerations:
Please note: Vaccination is required as a condition of employment and reasonable accommodations will be considered.

Ability to commute/relocate:

• Hyattsville, MD 20781: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social Media Management: 3 years (Required)

Work Location: Hybrid

Job Type: Full-time

Pay: From $55,000.00 per year

Schedule:

• 8 hour shift
• Weekend availability

Ability to commute/relocate:

• Hyattsville, MD: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Required)

Work Location: Hybrid remote in Hyattsville, MD 20781

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