Position Summary

HHAeXchange is one of the healthcare industry’s fastest growing healthcare software solutions providers. Founded by professionals with deep experience in software development and healthcare, our platforms are tailored for post-acute payers and providers seeking innovative yet cost effective ways to provide better service to patients and to maintain a high level of compliance in response to rapidly changing market regulations.

The post-acute home care industry is booming – with continued 10-15% natural growth expected over the next 20 to 30 years. HHAeXchange is poised to capitalize on that market opportunity with an innovative, market leading SaaS based solution for healthcare providers and payers. HHAeXchange currently has the dominant platform position in several state markets, connected to approximately 4,000 providers and employs over 300 professionals. A recent recapitalization of the company in 2021 by Hg positions the company for continued rapid growth in a highly attractive industry.

The HHAeXchange Partner Connect program is a partner ecosystem built on the HHAeXchange homecare agency management platform. Partner Connect is a one-stop shop where customers can learn more about and connect with industry leading solutions that integrate with their HHAeXchange agency management solution.

HHAeXchange is looking for a Partner Marketing Manager who’s excited about creating and scaling a world-class partner ecosystem. Reporting to the Director of Growth Marketing, this collaborative individual will focus on driving the internal and external awareness of our partner program, and will play a pivotal role in the overall growth of the Partner Connect program.

• Partner with HHAeXchange integrated partners and associations to develop and execute on co-marketing campaigns to generate user adoption, net-new leads, and program awareness.

• Maximize the partnerships through continuous engagement, alignment planning, execution, and a desire to continually improve and evolve the partnerships.

• Own the go-to-market launch for Partner Connect integrations by collaborating with both internal and external stakeholders to achieve customer adoption.
• Build and implement marketing campaigns that strategically align to HHAeXchange’s sales and marketing objectives.
• Lead the creation of compelling messaging and collateral that highlights the value of the partnerships within the Partner Connect program.
• Assist in the creation and delivery of sales enablement tools for both internal and partner sales teams to ensure rapid identification and qualification of partner referrals.
• Manage HHAeXchange’s brand on partner properties through regular review of partner sites, making updates to messaging when necessary.
• Collaborate closely with Sales Expansion team to measure and report on Partner Connect performance, integration usage, and co-marketing results.
• Work closely with the Director of Partnerships to proactively identify opportunities for efficiencies and scaling in all aspects of the Partner Connect program, including integration launch and adoption, co-marketing, program management.

• Other duties as assigned by supervisor or HHAeXchange leader.

• Travel 10-25%, including overnight travel

• 5+ years of marketing experience and at least 2 years of B2B SaaS channel/partnership marketing experience.
• Demonstrated success with managing marketing programs and ability to develop metrics to measure performance.
• Self-starter who thrives in fast-moving, evolving environments working with partners to align on the best strategy given the current product roadmap and immediate business needs.
• Ability to think critically and work collaboratively across all teams and areas of the business to provide partners with the resources they need to be successful
• Exceptional organizational, prioritization, project and time management skills.
• Excellent written and verbal communication.
• Experience with Salesforce, Hubspot, and other marketing tools a plus.

HHAeXchange is an equal opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.