Healthie offers infrastructure for next generation digital health organizations that provide virtual-first care. Our API-first and fully brandable suite of solutions - scheduling software, EMR, coaching tools, and client engagement - enables healthcare builders to launch and scale best-in-class experiences for their members. Our customers include prominent digital health companies that have raised $2B+ in venture capital and range from 5-person startups to multi-billion-dollar companies. In partnership with Healthie, they care for patients across the full spectrum — from preventative health & wellness to complex chronic care management, for millions of patients. Learn more about Healthie at: https://www.gethealthie.com/

We're looking for someone who will get to know the product inside and out, and assist the Director of Marketing with all product-led marketing initiatives. You'll work alongside our incredible Product Team, to be the voice of our product, both internally (to team members) and externally (to customers and prospects).

Our ideal candidate must love copy, have a passion for communicating a complex product in a digestible way, and love using various tools to communicate product features (both what is live, and what is upcoming). B2B SaaS experience is required, and preference will be given to candidates with health tech knowledge.

This is a full-time position
Location: Remote but NYC-based preferred
Preferred in-office 1-2 days/week for co-working (Hybrid remote/in-office)
Must reside in the U.S.

Responsibilities

• You will own Product Marketing efforts for Healthie which includes: Our Robust Help Documentation, Chameleon (our in-app Product Guide), Release Notes, and more.
• You will shape how our products and updates are shared with our customers
• You'll lead product rollout activities by contributing to communication plans and creating associated content
• You'll collaborate with our product, marketing, and support team to ensure that Healthie features & integrations are thoughtfully communicated and delivered to clients
• Craft and communicate compelling messages across marketing channels including web, email, and webinars
• Collaborate with internal teams to identify product marketing needs and support those with well-designed and executed materials
• Act as the subject matter expert for the products you support and be a product evangelist and spokesperson communicating with internal audiences (sales, sales engineering, product, business development, engineering, etc.)

Day-to-Day:

• Executing go-to-market materials for new integrations & features
• Maintaining Healthie's monthly Product Release Notes
• Provide resources, training, and information to Sales, Support, & Success team for product features & integrations
• Maintaining Healthie's customer-facing documentation, in collaborating with Product Managers
• Creating regular Product Newsletters
• Developing product releases/communication for Enterprise clients
• Review product designs and share feedback & copy suggestions
• Build in-product onboarding tours, feature tutorials, and thoughtful triggered messaging/content to help improve self-onboarding & product adoption
• Communicate product feedback to Product Team

Qualifications

• 3+ years relevant work experience (Product/Marketing/Support)
• At least 1 year working directly in a Product Marketing role
• B2B SaaS experience required
• Experience partnering with multiple product teams on marketing for new products and features
• Experience building tours, announcements, surveys, and onboarding checklists through an in-product messaging tool (ie. Chameleon) is preferred
• Experience leveraging or writing Help Documentation
• Comfortable working with Product data to understand how to target users for specific product marketing messages & communicate data insights from results
• Ability to project manage your tasks and the tasks of others including prioritization, scheduling, and organization
• Strong writing skills & a love for copywriting (must have)
• Startup experience ++
• Health tech experience +

We're offering $95,000-115,000/year depending on experience; Plus bonus, equity, and benefits package.

Benefits

Healthie offers a full slate of benefits including competitive salaries, stock options, medical, dental, vision, life and disability coverages, FSA, HSA, flexible vacation, a 401(k) plan with company matching, and a parental leave program. We also offer some not-so-standard benefits, including learning & development stipends, nutritional coaching, fitness membership budget, co-working subscriptions, a laptop plus equipment stipend, and Summer Fridays.