Job description

Senior Data Analyst

To achieve our ambitious goals, we’re looking for a Senior Data Analyst, B2B Marketing Strategy & Analytics to join our team. This person will harness the data gathered across marketing and lead generation teams to unlock growth opportunities, deliver ongoing analyses, guide funnel optimizations, and bring transparency to the performance of our fast-growing business.

We are looking for someone with a strong data analytics background. Proactively engages sales and marketing leadership to recommend effective test and implementation across initiatives. Understands the impact of test and learn, can project expect data-based outcomes and scaling opportunities.

What You’ll Do

• Partner closely with Marketing and Sales leadership to uncover insights and craft strategies that optimize our lead generation efforts (volume and conversion).
• Analyze and monitor key metrics and indicators for campaign spend, lead generation, account acquisition, and funnel efficiency.
• Define and implement end-to-end programs for metrics creation, data collection, database development and reporting
• Develop and manage multi touch attribution model
• Responsible for all data used to produce reports and analysis; makes sure data is valid and flowing correctly from one system to another.
• Documents and maintains key processes for all tracking, reporting, and analytic functions,
• Develops a reporting and analytical roadmap that includes current gaps in infrastructure, data, and tools, and a plan of how to fill those gaps.
• Owns the infrastructure, process, and data feeds to get digital marketing data automatically integrated into centralized reports / reporting repository.
• Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues leveraging technology
• Create or streamline visualization dashboards to monitor marketing channels, operational results, and communicate performance.

Qualifications:

• 5+ years of B2B experience with primary responsibility of managing data and reporting
• Data-driven mindset, comfortable with Excel/ Google Sheets and proficient at building reports, and distilling actionable insights to growth the business
• Downloading data sets from Customer Relationship Management (CRM) platforms, Email Marketing Software (Hubspot), and Call Tracking Platforms (e.g., Ring Central,DialogTech/Invoca).
• Aggregating and evaluating data from multiple sources
• Experience with Google Analytics, Microsoft Power BI or similar visualization tool, and Google Data Studio
• Advanced and demonstrable SQL skill
• Experience preparing key metric reports on a weekly and monthly basis
• Understanding of data warehousing and multi-touch attribution models
• Working knowledge of API builds an integration
• Preferred experience with Python, R, Metlab, Stata, VBA, etc
• Be a self-starter, nimble, and motivated by a knowledge for developing the best possible solutions to problems

Benefits:

• Hybrid work model (work both from home and our Glen Allen, VA office)
• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance
• Generous paid time off and company paid holidays
• Free gym access in our Glen Allen office

About Taradel:

Taradel is a martech company that makes integrated direct marketing easy for small businesses.

We work directly with individual small business owners as well as some of the biggest brands in the US and Canada. Taradel was named to the Inc. 5000 list of fastest growing private companies for 12 consecutive years.

We believe in rewarding both our team and our individual staff members, for their hard work and commitment to our clients' success. We hire self-motivated, passionate, and talented professionals who work hard and are driven to think big and achieve at all levels. Our team members possess the knowledge, skills, and abilities required to deliver results for our clients, while maintaining a healthy work/life balance.

Job Type: Full-time

Pay: $82,000.00 - $96,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Glen Allen, VA 23060: Reliably commute or planning to relocate before starting work (Required)

Experience:

• SQL: 5 years (Preferred)

Work Location: Hybrid remote in Glen Allen, VA 23060

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