Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes.

Zenoti powers more than 12,000 salons, spas, med spas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte's 2020 Technology Fast 500™ and unveiling a new brand video.

To learn more about Zenoti visit: https://www.zenoti.com.

As a part of the enterprise marketing team, you will be a key contributor to the pipeline through managing a highly visible ABM multi-channel, multi-touch, integrated marketing programs. You'll partner closely with sales, demand gen, and marketing leadership to recommend, implement and optimize highly visible targeted marketing programs to Zenoti's highest potential prospects and customers. You need a proven ability to partner with others to work collaboratively.

Responsibilities

• Responsible for the definition and health of our ABM practice
• Define and own the campaign strategy and marketing strategy for the vertical.
• Coordinate campaigns across creative and digital marketing teams.
• Monitor results and refine campaigns.
• Support sales teams with the attainment of their goals and regional pipeline needs. Understand goals, identify marketing needs, and gather feedback on marketing activities.
• Proactively engage with marketing leadership to review plans, share local requirements, and provide feedback on global/regional programs and assets.
• Analyze regional pipeline volume, performance, and forecasts, including specific views for segments and sales reps.
• Assess local marketing readiness and customize centrally created programs for local deployment.
• Using the robust customer statistics and testimonials, industry data, and ROI, create compelling stories and a journey for the vertical.

Skills and Experience

• Functional knowledge of ABM, specifically 1:1, 1:few and 1:many styles
• Proficiency with Marketing Automation, CRM, Project Management, and Data Processing applications
• Technical experience administering or using an ABM platform is a plus
• General knowledge of Demand Generation, Inbound Marketing, Web Marketing, Digital advertising, Social marketing
• Ability to assemble, interpret, and present data on performance, insights, and results to project owners
• Good communication skills, you enjoy presenting facts, insights, opinions and recommendations in ways that people can relate to and understand
• Ability to manage multiple projects at a time while keeping stakeholders informed
• Collaborative, goal-oriented, and organized
• A genuine desire to learn and grow

Qualifications

• 5+ years of experience in technical marketing, sales, or operational roles
• Experience in the beauty and wellness domain
• Experience in executing Demand Generation or ABM campaigns
• Experience with broader marketing and sales technologies (such as ad platforms, social media, CRM, content, video, email, etc.)
• Background in enterprise B2B SaaS sales and marketing

Benefits

At Zenoti, we believe that when people feel good, they are able to do great things. We enable our employees to unleash their potential by providing enriching career opportunities and dynamic financial rewards. We foster an enriching culture, supportive and dynamic work environment, and encourage our employees to balance life, work, and wellbeing. We offer all of our employees:

• Best in industry salary, plus bonus
• Eligibility to receive equity through company Employee Stock Option Plan
• Medical, dental, and vision coverage
• Participation in company 401k plan
• Unlimited paid time off
• Paid parental leave
• Flexible work hours
• Programs, classes and activities supporting your physical and mental wellbeing, led by Zenoti's dedicated Chief Wellness Officer

Zenoti is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.