Job description
The Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University. Hiring staff “for fit” makes significant contributions to Howard University’s overall mission.
BASIC FUNCTION:
The purpose of this position is to develop successful promotional and social media campaigns. The social media Coordinator is responsible for developing a social media strategy, setting social media campaign schedules, and pulling KPI data to determine social media campaigns’ success.
PRINCIPAL ACCOUNTABILITIES
- Collaborate with creative services, education and outreach; development, and programming departments to provide attractive and informative campaigns.
- Create fresh, platform-specific content - including video, GIFs, graphics, and text - that supports the programming and strategic objectives of WHUT.
- Create, schedule, and measure content across all WHUT digital channels.
- Develop and implement strategies to help grow digital audiences and support on-air programming and membership drives.
- Actively engage and respond to followers on digital platforms.
- Stay up to date with the latest social media best practices and trends
- Collaborate with the internal team to develop new content ideas.
- Measure the success of every social media campaign
- Use social media marketing tools
- Track customer engagement and SEO to optimize campaign content
- Establish relationships/networks of industry professionals or influencers on social media
- Performs other related duties as assigned.
CORE COMPETENCIES:
- One or more years of experience as a Social Media Coordinator or similar role.
- Proficient in business posts on social media platforms.
- Understand SEO and web traffic data.
- Experience researching consumer persona.
- Understand social media KPIs.
- Familiar with web page design and publishing.
- Must be able to multitask.
- Critical thinker and problem-solver.
- Organized and self-motivated.
- Excellent time management.
- Ability to work in a small, lively office environment and meaningfully contribute to team projects.
- Competence in both oral and written English to communicate in clear and concise manner.
- Ability to establish and maintain effective and harmonious work relations with faculty, staff, students, and the community.
MINIMUM REQUIREMENTS:
Bachelor’s degree in coursework in communications, business or public relations, or closely related field and 3-5 years relevant experience. 10 years of related work experience may be substituted in lieu of educational qualifications. TV background is a plus.
COVID - 19 Vaccination Information:
All newly hired faculty, staff and student employees are required to vaccinate and to have proof of vaccination(s) upon their first day of employment. Please familiarize yourself with the University’s
COVID-19 vaccination requirements and verification
policy.
Exemption and Waiver Information:
Medical and religious exemptions from vaccinations will be granted in accordance with federal and local law. Employees must request an exemption by completing the
More information on Howard University’s COVID-19 response and protocol can be found
Medical and religious exemptions from vaccinations will be granted in accordance with federal and local law. Employees must request an exemption by completing the
COVID-19 vaccination exemption request form
.
More information on Howard University’s COVID-19 response and protocol can be found
here
.
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