Job description
About the Role:
Create great consumer experiences by delivering best in class programming served at its highest quality within targeted on or off premise accounts
Key Responsibilities:
1. Manage channels & accounts through planning, execution and review of results against standards and KPIs
3. Collaborate with distributor network to ensure focus on HEINEKEN USA portfolio at accounts & geographic territory through regular communication, training, etc. within account base
4. Leverage selling resources to support KPIs at accounts, including programming execution, sampling, POS, etc.
5. Partner with internal HEINEKEN USA team to ensure alignment and execution at accounts and geographic area
6. Sell in and ensure execution of programming to off & on premise accounts aligned to our Picture of Success standards
7. Secure distribution aligned with brand focus (i.e. draught vs. bottle)
8. Ensure visibility and quality standards in accounts & geographic territory
9. Leverage selling support tools such as bartender/wait staff education, sampling events, Perfect Pour elements, etc.
10. Develop and maintain relationship with key account, distributor and internal HEINEKEN USA team members to ensure collective success. Build and maintain relationships at key accounts to influence and execute against HEINEKEN USA’s retail standards
11. Excellent Outlet Execution embedment using Consumer Drivers within assigned accounts, geographic territory, and respective
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