Job description
Address: USA-NC-Salisbury-2110 Executive DriveStore Code: Product Management 4 (27053)
What’s Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse the Aisles: In working partnership with the Brands, leads and drives the Private Brands category strategies and merchandising planning integration with the banner leaders in the assigned Category Verticals. Leads and has fiscal responsibility for a team of Private Brand Managers, Specialists and Innovation Managers; dotted line working relationships with Supplier Support Services and Sourcing. Is responsible for driving and enabling Private Brand Portfolio business performance across sales, profit and penetration in collaboration and support of the Brand Category Merchants.
Leads the development of the Private Brands short- and long-term category strategies within assigned vertical; including but not limited to total prioritization of portfolio business plans, performance improvement, annual new item planning & budgeting and the core components of the category go to market strategies (value, assortment, mix, planograms, etc.).
This role requires a leader with strong working knowledge, business acumen, a track record of success and the ability to lead, build consensus, drive transformation, and grow the business. Role will support all ADUSA banners in assigned vertical in a multi-state operation with +2,000 stores.
Recipe for Success - What's "In Store” for the Role
Private Brands Growth
Drive sales, profit and penetration of Private Brands
Leads and oversees the Private Brands Management team at assigned Vertical to deliver the Private Brands business performance and to ensure that brand integrity is upheld.
Represents assigned Vertical in regular top-to-top meetings with suppliers to develop scorecards, performance metrics, long range plans, and collaborative opportunities
Collaborates with internal stakeholders to build strategic supplier relationships focused on short and long term product development pipeline (new and renovation).
Accountable to monitor/oversee and influence all aspects related to Private Brands at assigned vertcials, including but not limited to product quality, product specification overall and financial performance, assortment and portfolio mix, value positioning and shelf placement.
Responsible for collaborating with all ADUSA brand leadership and their teams to develop, align, prioritize and execute on Private Brands business plans and targets including aligned upon targets.
Leads the development of the Private Brands short and long range planning at assigned vertical.
Private Brands Strategy
Development of Private Brands Vertical business plans across all ADUSA banners which are consistent with the company’s overall goals and strategies
Executes assigned verticals Private Brands strategies by leverging the Private Brands Centers of Excellence (e.g. Private Brands design, Private Brands product excellence, Private Brands brand management, etc.)
Collaborates with Brand Management to create the marketing message (content) to support the sustained growth of the family of Private Brands products (including sales, penetration, profits, customer satisfaction, etc.)
Leads the assigned verticals category review process
Leads product development and innovation across the portfolio of Private Brands - Actively seeks product improvements, programs, and initiatives that will reduce operating costs, increase product performance, and increase sustainability
Private Brands Plan Execution and Supply Chain/Supplier Services
Ensure effective and efficient execution of Private Brands portfolio activities at assigned vertical
Monitors and develops action plans based on portfolio business performance
Develops and presents formal deep dive category reviews, period scorecards, and portfolio plans to impact and influence the business and decisions making
Maintains competitive surveillance and develops plans to maintain and/or gain competitive advantages
Works with Supply Chain, Sourcing, Category and Private Brands Suppliers to ensure in stock position on both turn and promotion inventory
Leads Private Brands supplier and brand transitions for flawless execution from an in stock position.
Partners to resolve Private Brands supplier issues related to supply chain, logistics, billing, costs, reclaim, etc.
Industry and Market Trends
Market and competition watch
Analyzes and interprets consumer and industry trends and maintains competitive research.
Partners with the Insights team to establish brand success metrics, review results regularly and develop business recommendations based on findings.
Supports category annual planning by working with Brand Category Merchants to build awareness/understanding of how the brand strategy translates to individual categories and help the Private Brand Managers develop brand-building aspects of their plans.
Influences stakeholders at various levels by utilizing internal and external data, research, and customer-centric insights to drive product development, assortment and sustainability initiatives.
Talent development and leadership
Lead the Private Brands team at assigned vertical
Responsible for the development, talent planning, career guidance, and performance management of Private Brands associates at assigned Vertical
Influences organizational alignment across multiple areas at assigned Vertical
Demonstrates credibility and the ability to work with and through all levels of management
Creates a positive work environment and has the ability to inspire and motivate others
Delivers intentional and authentic on-going feedback
The Essentials In Your Cart - The Required Ingredients
Bachelor's degree or equivalent combination of education and related work experience
+8 Years of related Category/Portfolio, Merchandising, Pricing, CPG experience
+4 Years of management experience
Extra Spices - What You Should Bring to the Table
Brand knowledge and expertise
Detailed knowledge of the key financial drivers
Mastery of Microsoft suite
Strong communication and presentation skills (verbal and written)
Strong analytical and problem solving skills. Ability to interpret and react to syndicated data reports (e.g. IRI, PDL analytics, etc.)
Negotiations
Financial planning and budgeting experience.
Ability to influence and collaborate across multiple business areas and levels
Ability to adapt and drive change
Ability to inspire and motivate others
Active listener
Self-motivated
Strategic Thinking & Planning
Customer focus
Attention to detail
In-depth knowledge of industry, suppliers and category/portfolio dynamics (sought after industry expert)
Category/Portfolio or brand management experience
Well-developed sensory skills
#LI-KM2 #LI-Hybrid
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.
We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
Job Requisition: 273553_external_USA-NC-Salisbury_10142022
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