Started in 2016, FreedomCare is a Healthcare company that is innovating and revolutionizing the way home care is delivered. We bring dignity and support to patients needing care in their homes and to the caregivers who care for them. We're the largest consumer-directed home care agency in NY State, and are continually expanding our areas of focus including operations in other states and tech-based innovations.

We pride ourselves on our values which drive the level of care that we deliver to our patients:

• Here For You (An attitude of service, empathy, and availability)
• Own It (Drive and ownership)
• Do the Right Thing (High integrity)
• Be Positive (Great attitude and a can-do positive approach to challenges)

Join our team and make a positive impact on the lives of others! We are looking for a Webmaster for our Marketing team.

This role is remote with potential travel to our main office in Lake Success, NY and/or the FreedomCare hub closest to you.

Department & Position Overview:

Primary responsibilities will be to own the FreedomCare's website from project management to partnering with development teams and designers, as well as manage content updates and work with hosting services. The Webmaster will also make sure the business' multi-channel campaigns are optimized by converting visitors to leads as per established marketing goals.

The Webmaster should work effectively and consistently toward helping FreedomCare realize business goals by focusing on metrics such as total visits, new visits, sources of traffic, and direct phone calls; web leads are most important along with social media and content calendar

Every Day You Will:

• Project manage and ensure website functionality and performance with technical support to be provided by marketing Ops and/or front-end developers as needed
• Create a framework for defining, measuring, and reporting on success
• Monitor, assess, optimize, and report on website performance and conversion factors to business and all regional General managers
• Setting up and constantly testing new CTAs, headlines and copy lines in conjunction with marketing efforts
• Make design and copy recommendations to marketing teams, creative vendors based on conversion metrics
• Search engine optimization and keyword definitions to maximize marketing campaigns as well as social media marketing effort
• Making sure that the site is always ranked high and set the standard of being spot 1 for 10% of the most profitable KW and search terms, then in the top 3 for the next 10%, and on the first page for the next 10% would be a good starting point and would give FreedomCare a big lift
• Maximize Local SEO
• Conduct and analyze what our profitable KW and terms are and analyze competitor SEO standings and improve current strategy to stay ahead of competitor's rankings

• Develop a content strategy with help from external resources to keep the content fresh and relevant
• As a website owner, responsibility will be to draw in the right resources to create and enact a powerful content strategy
• Establish content publishing details, who owns the content, who can publish it, and who manages the editorial calendar

• Revise customer personas as per data trends through outsourced resources
• Develop and/or update content through CMS
• Be aware of compliance updates, but will be advised by internal subject matter experts on when to update website
• Work with creative team to execute brand guidelines effectively

Ideal Candidate Will Possess:

• Proven working experience with WordPress, web design and UI/UX
• Top-notch skills and in-depth knowledge of modern HTML/CSS
• A solid understanding of how web applications work including security, session management, and best development practices
• 2-3 yrs. of hands-on Search Engine Optimization process
• Aggressive problem diagnosis and creative problem-solving skills
• Strong organizational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen
• Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse web technologies and techniques
• BS in computer science or a related field

Why work at FreedomCare?

We are here for you and committed to providing a best-in-class employee experience. We offer competitive compensation, medical benefits, retirement plans, wellness programs, fun company events and ongoing learning opportunities to grow your career.

This is a place where your voice matters, where we build great relationships, and your work has meaning and a tangible positive impact on others!

At FreedomCare, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate based upon race, religion, color, national origin, ancestry, age, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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