Marketing & Client Experience Coordinator

New York, NY

The Marketing & Client Experience Coordinator will work to support the regional Marketing, Event & CRM strategies in close collaboration with the Manager & Senior Vice President. They will play a key role in the execution of integrated marketing programs, which include local media, and in-store and brand image events. This position will have a deep understanding of CRM metrics and reporting, and partner with store leadership in the cultivation of VIP/VIC client relationships.

Responsibilities

• Work closely with the regional and headquarter teams to implement Global CRM and Marketing initiatives at the regional level, inclusive of defining KPIs and measuring success.
• Analyze monthly CRM and ad-hoc reports and deep dive into client and campaign data to identify opportunities and present action plans to store teams.
• Through regular store visits and close communication, identify development needs and coach the retail team to embed CRM into store strategy and implement a range of marketing and communication campaigns in a structured and systematic manner.
• Assists in the planning and execution of all aspects of in-store and brand image events that support the direction of the strategy.
• Track post-event results and provides feedback to partners.
• Enhance strategy by sourcing sponsorships, co-branding opportunities, and/or community initiatives that build productive local relationships with the intent to build a customer base and commerce.
• Partner with the store management team in creating curated experiences to build loyalty and share among top spending VIP/VIC clients.
• Maximize opportunities to engage VIP/VIC through experiences and special events. Monitor frequency of visits, engagement, and spending.
• Ensure all Lease Required Advertising obligations are fulfilled and oversee the development and execution of local media and marketing budgets in support of the North American retail network

Qualifications

• Bachelor's Degree in marketing or related field
• 2 – 4 years experience in CRM, special events, marketing, retail or related field, luxury retail preferred.
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
• Ability to work in a fast-paced, evolving environment
• Excellent analytical, organizational, and interpersonal communication skills are required
• Strong understanding of client service needs and priorities (internal and external)
• Strong attention to detail with the ability to handle multiple tasks simultaneously with accuracy and precision
• Excellent computer skills and use of technology
• MS Office experience required; SAP knowledge preferred

Vaccination Requirements

This position will require the successful candidate to show proof of vaccination against COVID-19. As an equal opportunity employer, the Company will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

Equal Employment Opportunity Statement

Ferragamo USA Inc. and its subsidiaries is an Equal Employment Opportunity employer and provide equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability, or membership in any other protected class under applicable law.

Disability Accommodation

Ferragamo is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.