Job description

Job Title: Marketing Communications Specialist (Copy Writer)

Location: Merrifield, VA - 22119

Duration: 06 Months Contract

Pay Rate: $45/hr. on W2.

The position is hybrid, spending between 4-16 days a month.

Basic Purpose:

· This is a marketing copywriting position. The position requires experience writing marketing copy for a variety of channels including email, digital signage, digital banner ads, print ads, social media, web pages and content articles. Candidates must provide a portfolio of writing samples and be willing to take a writing and editing test. The position is hybrid, spending between 4-16 days a month at a Navy Federal Campus.

· To create and produce concepts and copy for product marketing, advertising, direct response and marketing communication products and campaigns to support and market the Navy Federal brand.

· Contribute to marketing plans, campaigns, and strategies.

· Perform more complex creative copy/editing and sensitive messaging for various promotion mediums using in-depth knowledge of marketing skills and brand guidelines.

Responsibilities:

· Create conceptual approaches and copy solutions to promote Navy Federal products and services to increase member engagement, branding recognition and market penetration goals.

· Collaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for

· campaigns and various media.

· Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image.

· Provide creative solutions for marketing campaigns, product launches and other initiatives

· Acquire and maintain a thorough understanding of the product owner’s products, goals and business objectives.

· Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications.

· Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed.

· Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content.

· Monitor, submit update and/or audit product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and Navy Federal standards.

· Implement industry best practices for readability, compliance with ADA standards and success metrics.

Please excuse brevity and/or typos

Job Type: Contract

Salary: $45.00 per hour

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Merrifield, VA 22119: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Preferred)
• Copywriting: 5 years (Preferred)

Work Location: One location

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