Job description
Req ID: 2225
Job Category: Marketing
Location: Doraville, GA, US, 30360
Dare To Dream!
At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands -
Serta®,
Beautyrest®,
Simmons® and
Tuft & Needle®.
When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.
Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.
Serta Simmons Bedding is looking for an
innovative and
enthusiastic Senior Brand Manager who will be responsible for developing and assisting with the expansion of existing product lines including new national product development and product management projects.
What You'll Do:
The Senior Brand Manager will be responsible for converting consumer insights into actions that yield positive business results, while also planning and executing programs for assigned products within the mattress category. This position also assists in the management of the new and/or existing product line through the complete product life cycle of development to retail placement.
- Product Management - Drive strategic product development for assigned product lines. Translate the strategic position of both across product innovation platforms, into product roadmaps, business cases and development plans for successful launch of new products. Lead management of portfolio assortment and product lifecycle, including product/platform rationalization decisions
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P&L Management - Provide strategic direction on product pricing and manage overall product line profitability. Collaborate on financial modeling and forecasting for products. Drive a competitive and profitable product portfolio in-market based on consumer insights, customer requirements, competitive mapping, and other business management principles. Review sales and financial performance and offer solutions for adverse sales or cost trends.
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Cross-Functional Leadership - Engage and leverage key cross-functional constituents in driving key product and brand initiatives and provide strategic direction to internal teams as needed. Serve as subject expert on all matters related to assigned product lines, including performance, business analytics and competitive intelligence.
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Develop, lead, and execute strategic marketing plans to deliver against annual brand targets. Monitor progress and provides proactive recommendations to change and adapt, when necessary.
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Lead key aspects of projects, including formal presentation updates for key leadership meetings and participate in customer meetings.
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Assist in the development of go-to-market strategy for key channels, including partnering with sales and customer marketing teams to drive brand success with priority customers
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Assist in the integrated marketing plan development, and partner with internal and external creative teams to develop launch materials, including cohesive brand communications, which drive consumer choice in in-store POP, etc.
How You'll Do It:
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Strategic Thinker: Demonstrated ability to apply strategic thinking in both brand planning and creative brand support marketing.
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Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace. Embraces change.
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Collaborative: Experience leading cross-functional teams/managing agencies and establishing process to drive initiatives forward
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Shows Initiative: Comfortable creating structure and process where it currently does not exist
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Analytical: Demonstrable ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, formulate insights, and translate into business strategies
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Project Management: ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types
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Accountable: Deliver results, creating value for our brands, our customers and key stakeholders
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Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
What You'll Bring:
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Brand Marketing Experience - Experience supporting consumer products in retail market and building brands through consumer-driven innovation and marketing.
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Excellent interpersonal and communication skills - Able to skillfully navigate organizational matrix to collaborate with cross-functional teams. Superb verbal and written skills.
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Omnichannel background, with direct e-commerce experience.
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Strong organization and project management skills - Adept at handling tight deadlines, time pressure, and multiple demands. Highly organized and able to establish priorities to drive impact.
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4+ years of relevant work experience in brand marketing, product development, category management or similar roles.
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Bachelor’s degree, or equivalent. MBA preferred.
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Proficient in MS Office skills – PowerPoint, Excel, Word, Outlook, etc.
This position is expected to be hybrid – with some time working from Doraville, GA office and some time working remotely.
Must be willing to travel up to 25%.
Come Dream With Us!
When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.
Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys. We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.
Serta Simmons Bedding is an Equal Opportunity and Affirmative Action Employer with a Drug-Free Working Environment. It is committed to not discriminating and treating all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Nearest Major Market: Atlanta
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