Job description
The incumbent will oversee the overall image of a Nutritional Wellness brand and its product portfolio by executing a brand strategy and guiding a team of NPD, manufacturing, marketing & sales leaders. This extends from increasing the profitability of existing products to developing new products for Alliance Consumer Group and the brands portfolio. This role manages a product idea through commercialization and owns the financial responsibility of the brands P&L. A brand manager must be able to communicate with all areas of the company, working closely with peers and cross functional leaders to define go-to-market strategies and help the organization understand product positioning and how it fits as part of channel strategy.
Essential Duties, Functions and/or Responsibilities:
- Oversee daily department functions / operations
- Driving strategic brand growth via existing and new categories
- Work with management team to develop brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short-and-long term success
- Monitor and measure efforts to team / vendors
- Actively managing brand P&L including the approvals of price and promotion
- Manage SKU portfolio / item master
- Life cycle management of product portfolio
- Leverage understanding of consumer/shopper motivations and behaviors to develop winning marketing plans and help steer portfolio management across brand
- Heavily involved in the process of launching new creatives from start to finish
- Develop go-to-market strategy and launch schedule for brand
- Direct and manage team on visual identity and messaging execution on broad scope items (website, social media posts, digital ads, etc)
- Partner with Marketing to create and manage signage, literature, promotional materials, landing pages, and other applicable items to support daily sales efforts and initiatives
- Liaison with sales team leaders on a regular basis to meet customer needs and requirements
- Manage product line pricing by customer type and promotion
- Provide weekly/monthly/quarterly and annual business narratives as required
- Manage commercialization workflow through Adobe Workfront
Education and/or Work Experience Requirements:
- Bachelor of Science degree in Fine Arts and/or Marketing or equivalent creative development and management experience required and/or equivalent experience
- Minimum of 3 years’ experience in marketing and/or product development or brand management in Nutritional Wellness, Supplements and/or Beverage.
- Demonstrated expertise in financial acumen
- Proven record of driving change, challenging status-quo and delivering business results
- Detail-oriented, deadline driven, and able to handle a high-volume workload
Physical Requirements:
- Ability to safely and successfully perform the essential job functions consistent with the ADA, and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
- Ability to maintain regular, punctual attendance consistent with the ADA, and other federal, state and local standards
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