In a world where there is often precious little difference between the objective merits of rival products, image and brand becomes ever more important...

2014 marked the 50th anniversary of the Ford Mustang, and this landmark was celebrated by gatherings of the ever popular all-American "Pony Car" at ju...

A couple of years ago, Ford announced a global strategy called One Ford, which means that rather than going to the trouble and cost of developing comp...

There are so many different car models on offer these days, and as you may have worked out, I do like to try as many of them as I can, so as a general...

At a global level, debate still rages as to whether it is the Toyota Corolla or the Ford Focus that is currently the world's best-selling car. Things ...

When John Hertz founded his eponymous car rental business in the 1920s, he built his own cars. He quickly realised that it would be much more cost eff...

               In the interests of trying to sample a few more test cars on British roads, and encouraged by the arriva...

        Going back a few years - to around 2006/2007 - my favourite rental car from Hertz UK's fleet was the Ford Mondeo in 2.2 TDCi guise. The sta...

        For much of the 1990s and early into the twentyfirst century, it looked like Ford was not sure what to do with the Mustang. The once proud...