In a world where there is often precious little difference between the objective merits of rival products, image and brand becomes ever more important...
2014 marked the 50th anniversary of the Ford Mustang, and this landmark was celebrated by gatherings of the ever popular all-American "Pony Car" at ju...
A couple of years ago, Ford announced a global strategy called One Ford, which means that rather than going to the trouble and cost of developing comp...
There are so many different car models on offer these days, and as you may have worked out, I do like to try as many of them as I can, so as a general...
Although there had been vehicles that combined the attributes of a tough all-road vehicle with car like characteristics for some time (think Jeep Wago...
At a global level, debate still rages as to whether it is the Toyota Corolla or the Ford Focus that is currently the world's best-selling car. Things ...
When John Hertz founded his eponymous car rental business in the 1920s, he built his own cars. He quickly realised that it would be much more cost eff...