The market may have shifted strongly in favour of SUVs and Crossovers, but to focus solely on this genre would still be missing a huge potential sales...

By the 1950s, in common with many other car manufacturers, the vast General Motors empire had rationalised the number of brands that it was selling, a...

By the 1950s, Cadillac had established itself with a very clear brand reputation in the marketplace. Following the sad decline of once great marques s...

                                                                                      By the turn of the twentieth century, Cad...

In the near future, it would seem, Cadillac will replace not just the STS, a car I have been testing for a few days, but also the larger DTS models wi...

Like it or not - and many manufacturers do not - most brands have a stereotypical image which has built up over a period of years, which is usually de...