With everyone trying to offer a "premium" product, what do you do if that's what you have already been offering to your customer base for years? Answe...
In today's world where an ever greater number of buyers want a premium badged car, the real sales battleground is between the German trio of BMW, Merc...
There are many reasons why a manufacturer will show a Concept Car. These days they tend either to be some wild flight of fancy that shows what the des...
In the battle for control of the large executive car market, it has been a three horse race for many years: the 4 rings of the Audi A6 vie with the Po...
Among the many challenges facing GM in recent times have been the costs associated with developing different model ranges for many of the world's majo...
When Fiat showed the Trepiùno concept car, which was a modern reinterpretation of the much loved Nuova 500, in 2004, everyone said "Just Build It". To...
Those of you who read and follow all my reviews will probably be bemused at the seemingly random collection of test reports that I am able to present,...
There are so many different car models on offer these days, and as you may have worked out, I do like to try as many of them as I can, so as a general...
Think of a small hatchback, or B-segment car in automotive jargon, and what comes to mind? Ford Fiesta? Vauxhall/Opel Corsa? OK, think of a few more, ...