In the world of US Domestic brands, the products of the Chrysler Corporation have always played third fiddle to the mighty GM and to Ford, and all thr...
Ah, the Chrysler 200, the very utterance of whose name has been sufficient to bring out rental car habituals in a cold sweat as they plead with the co...
With an ever greater choice of product available to the automotive buyer, the manufacturers are all working hard, like never before, to try to get and...
We all know which is the best selling Volkswagen model in the mature markets, don't we? Yes, the Golf, of course. Except that is not true for the Unit...
In today's brand obsessed world, marketing departments and PR agencies spend more and more time agonising on the positioning and presentation of their...
No matter what label is put on cars in the class to which this latest test car belongs - be that B-segment Monospace, or Crossover, Tall-Supermini or ...
When you book and then collect a rental car, provided it is from at least a moderately sized location, you are likely to have a modicum of choice in w...
With everyone trying to offer a "premium" product, what do you do if that's what you have already been offering to your customer base for years? Answe...
In today's world where an ever greater number of buyers want a premium badged car, the real sales battleground is between the German trio of BMW, Merc...