We all know which is the best selling Volkswagen model in the mature markets, don't we? Yes, the Golf, of course. Except that is not true for the Unit...
In today's brand obsessed world, marketing departments and PR agencies spend more and more time agonising on the positioning and presentation of their...
No matter what label is put on cars in the class to which this latest test car belongs - be that B-segment Monospace, or Crossover, Tall-Supermini or ...
When you book and then collect a rental car, provided it is from at least a moderately sized location, you are likely to have a modicum of choice in w...
With everyone trying to offer a "premium" product, what do you do if that's what you have already been offering to your customer base for years? Answe...
In today's world where an ever greater number of buyers want a premium badged car, the real sales battleground is between the German trio of BMW, Merc...
There are many reasons why a manufacturer will show a Concept Car. These days they tend either to be some wild flight of fancy that shows what the des...
In the battle for control of the large executive car market, it has been a three horse race for many years: the 4 rings of the Audi A6 vie with the Po...
Among the many challenges facing GM in recent times have been the costs associated with developing different model ranges for many of the world's majo...