A couple of years ago, Ford announced a global strategy called One Ford, which means that rather than going to the trouble and cost of developing comp...
Ever since the mid 1970s, Chevrolet have looked to augment their US range with a small car, which they have sourced either in whole or part from elsew...
There are not many all-American cars that have successfully made the transition to Europe in recent years. In fact, you can probably delete the word "...
To judge by the number of column inches and web pages that were produced a few weeks ago on the launch of the latest generation of M3 (and now M4) mod...
Despite what those of us who have sketched out designs for possible new cars on anything from scraps of paper and school exercise books (usually when ...
In the world of US Domestic brands, the products of the Chrysler Corporation have always played third fiddle to the mighty GM and to Ford, and all thr...
Ah, the Chrysler 200, the very utterance of whose name has been sufficient to bring out rental car habituals in a cold sweat as they plead with the co...
With an ever greater choice of product available to the automotive buyer, the manufacturers are all working hard, like never before, to try to get and...
We all know which is the best selling Volkswagen model in the mature markets, don't we? Yes, the Golf, of course. Except that is not true for the Unit...
In today's brand obsessed world, marketing departments and PR agencies spend more and more time agonising on the positioning and presentation of their...